Co-Grain Bird Feeder Cereal Pack by Lide Ma, Zhiyi Zou and Yuxuan Mao |
Home > Winners > #150157 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Co-Grain PRIMARY FUNCTION: Bird Feeder Cereal Pack INSPIRATION: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal. OPERATION / FLOW / INTERACTION: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds. PROJECT DURATION AND LOCATION: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity. SPECIFICATIONS / TECHNICAL PROPERTIES: Length 86mm Width 100mm Height 225mm TAGS: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals RESEARCH ABSTRACT: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds. CHALLENGE: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package. ADDED DATE: 2023-02-28 20:20:58 TEAM MEMBERS (2) : Designer: Zhiyi Zou and Designer: Yuxuan Mao IMAGE CREDITS: Lide Ma, Zhiyi Zou and Yuxuan Mao, 2022. PATENTS/COPYRIGHTS: Patent application in process |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Co-Grain PROFILE: The Co-Grain team consists of three talented and passionate college students who are committed to making a positive impact on the environment and promoting sustainable development. Their innovative design solution transforms cereal packets into bird feeders, reflecting their dedication to reducing household waste and promoting the survival of urban birds. Through their creativity and ingenuity, they have developed a simple and effective solution that encourages people to consider their cereal consumption and reduce waste. Their design not only benefits humans, but also provides a valuable resource for urban wildlife, promoting environmental conservation and sustainability. The Co-Grain team's commitment to environmental awareness and community involvement is evident in their designs. By encouraging people to share their experiences with Co-Grain products and their concern for urban bird survival and environmental protection, they are inspiring a sense of community involvement and engagement. Their work with Co-Gran reflects their collective belief that small actions can have a significant impact on the environment and the world. Through their dedication and innovative thinking, they are promoting a vision of a world that coexists with nature in ways that benefit all people and animals. |
| AWARD DETAILS | |
 |
Co-grain Bird Feeder Cereal Pack by Lide Ma, Zhiyi Zou and Yuxuan Mao is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Lide Ma, Zhiyi Zou and Yuxuan Mao. · Click here to register inorder to view the profile and other works by Lide Ma, Zhiyi Zou and Yuxuan Mao. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Lide Ma, Zhiyi Zou and Yuxuan Mao's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
