Ecommuni Brochure Exhibition Experience Service Design by Xi Zhu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ecommuni Brochure PRIMARY FUNCTION: Exhibition Experience Service Design INSPIRATION: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology. OPERATION / FLOW / INTERACTION: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure PROJECT DURATION AND LOCATION: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences. FITS BEST INTO CATEGORY: Meta, Strategic and Service Design |
PRODUCTION / REALIZATION TECHNOLOGY: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing. SPECIFICATIONS / TECHNICAL PROPERTIES: Service workflow design; printer design(430mm317*mm10 TAGS: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication RESEARCH ABSTRACT: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials. CHALLENGE: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project. ADDED DATE: 2023-02-28 15:39:27 TEAM MEMBERS (4) : Yucheng Yang, Xi Zhu, Yenan He and Yanglin Zhang IMAGE CREDITS: Xi Zhu, 2022. |
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| AWARD DETAILS | |
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Ecommuni Brochure Exhibition Experience Service Design by Xi Zhu is Winner in Meta, Strategic and Service Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Xi Zhu. · Click here to register inorder to view the profile and other works by Xi Zhu. |
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