Longyu Sauce Wine Packaging by Wang Lina |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Longyu PRIMARY FUNCTION: Sauce Wine Packaging INSPIRATION: Inspired by the oriental dragon in traditional Chinese culture, the visual symbol of the flying dragon surrounded by a 360-degree dragon creates a combination of dragon culture and ancient astrological culture, and integrates classic auspicious elements into wine culture, forming a romantic relationship between dragon and wine. The dragon flies to the sky, the wine stands on the ground, the universe is polarized, the heaven and the earth are created, and life is endless. The ancients believed that the dragon was an auspicious thing and the master of wind and rain. It is a metaphor for the good wishes of things in their heyday. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a sauce wine packaging design that promotes the traditional Chinese dragon culture. The visual effect of the oriental dragon flying in the sky is the worship of the dragon totem in ancient times and the inheritance of the traditional Chinese dragon culture. The combination of solar terms means that a good bottle of wine needs time to settle, and the chiseled texture of the bottle body symbolizes the spirit of ingenuity, and a good bottle of wine can only be brewed after time. The wine box is made of environmentally friendly and degradable materials. The structure design adopts the box type of split display to reduce the one-time structure of destructive opening. The process is simplified to the extreme. The awareness of environmental protection packaging is applied to the actual product design. After the product is used, it can As a table display, it has a decorative effect and a secondary use of ornamental home art, which greatly improves the environmental protection of packaging. OPERATION / FLOW / INTERACTION: First enter into the discussion of new product development needs, give an analysis of the corresponding brand design for the liquor market research, and then enter the creative brainstorming of designers, we start to dig deep into the dragon culture, and differentiate the exclusive dragon culture that belongs to the brand Performance is the first step we need to make the biggest breakthrough. The next step is to implement the creative design stage. Through continuous sketches and scheme optimization, we have determined our graphic design, and finally the successful proofing of the product, and the actual product returns to the real life market. in the combination. Our design service is not only that, but we will continue to serve products in the future. PROJECT DURATION AND LOCATION: It began in Shenzhen in June 2022, ended in January 2023, and was listed and exhibited in Shenzhen in April 2023. |
PRODUCTION / REALIZATION TECHNOLOGY: The material of the wine box is made of biodegradable environmentally friendly paper. The box structure is designed in a split style, and the non-environmental design of the destructive one-time opening is abandoned. High quality, creating an ecological and simple visual effect. The wine bottle design is integrated into the mold, and the wood grain and the glass are translucent to create a visual hammer that collides with each other. Combined with minimalist craftsmanship, it gives people the most pure, clean, and intuitive experience. Delicate and indistinguishable, it further demonstrates the majestic momentum of the flying dragon in the sky, just like flying through the clouds. SPECIFICATIONS / TECHNICAL PROPERTIES: The size of the wine box is 190mm × 125mm × 310mm. The size of the wine bottle is 85mm × 85mm × 25mm. The effect of the dragon totem of the wine bottle adopts the integrated mold opening of relief, combined with the integrated mold release of knocking texture, to achieve the elegant and exquisite integrated molding feel. The bottle cap adopts the glass crystal cap, with the texture of metal relief, and the materials collide with each other, presenting a bold visual effect. TAGS: Chinese traditional dragon culture, Chinese 24 solar terms, 12-month Chinese culture, flying dragon sees adults in Tianli, time-honored chisel patterns reflect the ingenuity of good wine and quality, creative design of high-end quality liquor, green design, dragon flying sky The wine stands on the ground, the two poles of the universe and the world are constantly evolving. RESEARCH ABSTRACT: - CHALLENGE: How to solve product problems for customers through design ADDED DATE: 2023-02-28 13:16:37 TEAM MEMBERS (1) : IMAGE CREDITS: Wang Lina, 2022. PATENTS/COPYRIGHTS: 申请号或专利号：202230831957.6 发文序列号：2023021300957740 申请人或专利权人：深圳龙誉酱酒有 公司 发明创造名称：酒瓶（龙誉银龙） |
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| Visit the following page to learn more: https://mp.weixin.qq.com/s/1ywXyokZRrSBq |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Jingxi Creative Packaging Design Co., Ltd PROFILE: It was founded in 2021, adhering to the design concept of "the essence of design is to solve problems", combining with many years of market practice experience in high-end tobacco, wine and tea products, adopting scientific and effective methods, taking solving customer problems as the ultimate goal, thereby increasing customers and providing customers with professional strategic consulting and visual design services. |
| AWARD DETAILS | |
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Longyu Sauce Wine Packaging by Wang Lina is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Wang Lina. · Click here to register inorder to view the profile and other works by Wang Lina. |
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