Sonder Moments Naked Eye 3D Art by Flint Walk |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Sonder Moments PRIMARY FUNCTION: Naked Eye 3D Art INSPIRATION: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center. OPERATION / FLOW / INTERACTION: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products. PROJECT DURATION AND LOCATION: Nov 18, 2022 - present, Chengdu FITS BEST INTO CATEGORY: Computer Graphics, 3D Modeling, Texturing, and Rendering Design |
PRODUCTION / REALIZATION TECHNOLOGY: CG, Naked-Eye 3D Technology SPECIFICATIONS / TECHNICAL PROPERTIES: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites. TAGS: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life RESEARCH ABSTRACT: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics. CHALLENGE: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I. ADDED DATE: 2023-02-28 10:25:35 TEAM MEMBERS (1) : IMAGE CREDITS: Copyright: Flint Walk, Sonder Moments, 2022 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Chengdu Flint Walk Film and Television Technology Co., Ltd PROFILE: Flint Walk is a creative collective composed of 3D artists, concept artists, creatives, play writers, directors, designers, and geek creatives. The team is committed to exploring the relationship between technology and art, while nurturing an incubation platform of new digital ecology with content as the core, and application scenarios as the carrier. Since founded in 2020, we have created over 200 digital art pieces, provided services to over 150 global brands, launched projects displayed on multiple global billboards. With VR/AR technologies, we push for immersive and interactive experiences which represent integrative application in the field of new media. |
| AWARD DETAILS | |
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Sonder Moments Naked Eye 3d Art by Flint Walk is Winner in Computer Graphics, 3D Modeling, Texturing, and Rendering Design Category, 2022 - 2023.· Read the interview with designer Flint Walk for design Sonder Moments here.· Press Members: Login or Register to request an exclusive interview with Flint Walk. · Click here to register inorder to view the profile and other works by Flint Walk. |
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