Galaxy Light Concept Car by Geely Auto Group Holding Co., Ltd |
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| DESIGN NAME: Galaxy Light PRIMARY FUNCTION: Concept Car INSPIRATION: Galaxy Light embodies the latest iteration of the ripple aesthetics iconic to Geely. Notably, the ripple has always been the super sign for Geely. Rooted in Chinese civilization, inheriting Chinese aesthetics, and fully leveraging the power of high tech, the Galaxy Light is finally here seamlessly blending what is dreamed of and what can be experienced. It takes a strong departure from the essentially identical EV designs, refreshing modern consumers with its unique aesthetic appeal. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Galaxy Light, a smart electric coupe with an extended body and a low center of gravity, comes as a synthesis of high tech and the ripple aesthetic iconic to Geely. The designers approached the design holistically with a focus on a high tech exterior and function integration, while elevating the interior design with intuitive AI interaction and aChineseromanticstyl OPERATION / FLOW / INTERACTION: 1.The touch screen supports a free switch of diverse functions and six scenario modes. The in vehicle operating system can automatically switch to the frequently accessed mode via intelligent learning. 2. The interior is all about safety and intelligence. All the displays in an encircling arrangement form an immersive giant screen to offer all users independent access to entertainment and support one click message push, ensuring safe driving while achieving technological and emotional enjoyment. PROJECT DURATION AND LOCATION: Shanghai, China witnessed the design and development of the Galaxy Light, which started in June 2022 and was completed in November 2022. It was then exhibited in Hangzhou, China, in February 2023. FITS BEST INTO CATEGORY: Vehicle, Mobility and Transportation Design |
PRODUCTION / REALIZATION TECHNOLOGY: Galaxy Light consolidates high tech and Chinese culture into a cosy space for a better life and smart mobility. Its encircling interior layout exudes a transparent sense. Its butterfly doors and large foldable curved display visually echo the high tech exterior. As for the interior decor, it uses bluish leather, bamboo fiber carpets, ripple patterns inspired by the West Lake, as well as various scenic elements of the West Lake, effortlessly inviting nature into the tranquil and elegant space. SPECIFICATIONS / TECHNICAL PROPERTIES: product dimensions, 5135 mm x 1980 mm x 1380 mm TAGS: New Energy Vehicle, Ripple Aesthetics, Future Technology, Innovation of Interaction, the Internet of Everything RESEARCH ABSTRACT: Consumers are fed up with the fashion driven designs pervading the crowded market of essentially identical electric vehicles. The designers believed that the car should not only serve as a means of mobility, but also double as a carrier of culture and aesthetics. In this context, the design of Galaxy Light is fused with the affinity that Chinese people admire in getting along with others, vividly representing Chinese aesthetic. It is really that simple but of high tech, along with a human touch. CHALLENGE: The designers were challenged to strike an optimal balance and integration of various functions. They leveraged the dynamic balance of ripples in the holistic design, blended Chinese elements into its exterior, fused natural aesthetics into its interior, and improved its functionality via technological upgrades, making it a valuable smart electric car at the juxtaposition of inheritance and innovation, technology and culture, while balancing the aesthetic appeal, performance and user experience. ADDED DATE: 2023-02-28 06:44:13 TEAM MEMBERS (5) : Zheng Chen, Haifeng Qin, Boqing Wu, Chuanxi He and Zi Ye IMAGE CREDITS: Geely Auto Group Holding Co., Ltd, 2022. |
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NAME: Geely Auto Group Holding Co., Ltd PROFILE: GEELY DESIGN is the innovative design hub of Geely Automobile Group, providing design services for Geely, Geometric, Ruilan, Linker, Gerkrypton, Smart, Lutes, Volvo, British Electric Vehicles and other brands under the Group. At present, modeling design centers have been set up in Shanghai, China, Gothenburg, Sweden, Ningbo, China, and Coventry, UK, bringing together global talents to enable Geely's design, and forming a global innovative design organization with more than 900 people. GEELY DESIGN is responsible for building Geely's future design system, building the latest Geely design language, expanding Geely's global design concept, and creating a travel experience beyond expectations for users. In addition, GEELY DESIGN has a comprehensive, scientific and complete design service system relying on Geely NPDS vehicle development process. |
| AWARD DETAILS | |
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Galaxy Light Concept Car by Geely Auto Group Holding Co., Ltd is Winner in Car and Land Based Motor Vehicles Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Geely Auto Group Holding Co., Ltd. · Click here to register inorder to view the profile and other works by Geely Auto Group Holding Co., Ltd. |
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