Zhenjiu Zhencang Chinese Baijiu Packages With Display by Ying Song Brand Design Shenzhen Co., Ltd

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DESIGN DETAILS
DESIGN NAME:
Zhenjiu Zhencang Chinese Baijiu

PRIMARY FUNCTION:
Packages With Display

INSPIRATION:
Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors". Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves. The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products. The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Metal, wood, PMMA, LED light, plastic

SPECIFICATIONS / TECHNICAL PROPERTIES:
520mmx250mmx370mm

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2023-02-27 20:58:52

TEAM MEMBERS (3) :
Creative Director: Yingsong Chen, Design: Gang Wang, Nian Li, Wenbing Cheng and 3D: Huandi Li, Wei Hu

IMAGE CREDITS:
Ying Song Brand Design Shenzhen Co., Ltd, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Kweichow Zhenjiu Chanpinzhongxin

PROFILE:
Kweichow Zhenjiu. The famous liquor-making enterprises in the core production area of "Maotai flavor Baijiu" in China have a long history and excellent quality.



NOMINATION DETAILS

Zhenjiu Zhencang Chinese Baijiu Packages With Display by Ying Song Brand Design Shenzhen Co., Ltd is a Nominee in Packaging Design Category.

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AWARD DETAILS

Zhenjiu Zhencang Chinese Baijiu Packages With Display by Ying Song Brand Design Shenzhen Co., Ltd is Winner in Packaging Design Category, 2022 - 2023.



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