DESIGN NAME: Zhenjiu Zhencang Chinese Baijiu
PRIMARY FUNCTION: Packages With Display
INSPIRATION: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Metal, wood, PMMA, LED light, plastic
SPECIFICATIONS / TECHNICAL PROPERTIES: 520mmx250mmx370mm
TAGS: -
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2023-02-27 20:58:52
TEAM MEMBERS (3) : Creative Director: Yingsong Chen, Design: Gang Wang, Nian Li, Wenbing Cheng and 3D: Huandi Li, Wei Hu
IMAGE CREDITS: Ying Song Brand Design Shenzhen Co., Ltd, 2022.
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