Pepsi Black x Digital Shanghai FW Beverage Packaging by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pepsi Black x Digital Shanghai FW PRIMARY FUNCTION: Beverage Packaging INSPIRATION: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality. ADDED DATE: 2023-02-27 19:43:58 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2022. |
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| AWARD DETAILS | |
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Pepsi Black X Digital Shanghai Fw Beverage Packaging by Pepsico Design and Innovation is Winner in Limited Edition and Custom Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to view the profile and other works by PepsiCo Design and Innovation. |
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