Lotus Moon Chinese Baijiu Packaging by Yingsong Chen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lotus Moon Chinese Baijiu PRIMARY FUNCTION: Packaging INSPIRATION: Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion. Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! UNIQUE PROPERTIES / PROJECT DESCRIPTION: This Baijiu packaging design is full of oriental romantic imagination space and drinking fun. The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Glass, Environmental cloth, plastic SPECIFICATIONS / TECHNICAL PROPERTIES: 140mmx140mmx260mm TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-02-27 19:25:27 TEAM MEMBERS (4) : Creative Director: Yingsong Chen, Illustrator: Wenbing Cheng, longKun Zou, 3D: Wei Hu and Design: Huandi Li, Wenbing Cheng IMAGE CREDITS: Yingsong Chen, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Lian Yue Tai Distillery (China) Co., Ltd PROFILE: Lian Yue Tai Distillery (China) Co., Ltd is a traditional manufacturer of Chinese Baijiu. The integration and development of traditional culture and Baijiu is the core tenet of enterprise development. |
| AWARD DETAILS | |
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Lotus Moon Chinese Baijiu Packaging by Yingsong Chen is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Yingsong Chen. · Click here to register inorder to view the profile and other works by Yingsong Chen. |
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