Doritos W and Y Food Packaging by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Doritos W and Y

PRIMARY FUNCTION:
Food Packaging

INSPIRATION:
The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2023-02-27 17:51:34

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
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NOMINATION DETAILS

Doritos W and Y Food Packaging by Pepsico Design and Innovation is a Nominee in Limited Edition and Custom Design Category.

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AWARD DETAILS

Doritos W and Y Food Packaging by Pepsico Design and Innovation is Winner in Limited Edition and Custom Design Category, 2022 - 2023.



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