DESIGN NAME: Lay's More Belgian Really Impossible
PRIMARY FUNCTION: Food Package Design
INSPIRATION: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
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FITS BEST INTO CATEGORY: Packaging Design
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ADDED DATE: 2023-02-27 17:35:30
TEAM MEMBERS (1) :
IMAGE CREDITS: PepsiCo Design and Innovation, 2022.
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