Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lay's More Belgian Really Impossible PRIMARY FUNCTION: Food Package Design INSPIRATION: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReally UNIQUE PROPERTIES / PROJECT DESCRIPTION: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-02-27 17:35:30 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo Design & Innovation PROFILE: - |
| AWARD DETAILS | |
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Lay's More Belgian Really Impossible Food Package Design by Pepsico Design and Innovation is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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