Dragon Spirit Chinese Baijiu Packaging by Yingsong Chen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dragon Spirit Chinese Baijiu PRIMARY FUNCTION: Packaging INSPIRATION: Inspired by the Chinese brush painting "Nine Dragons" of the Southern Song Dynasty. The metal dragon's head was flying from the ancient painting. Combination of 2D and 3D space. The lid of the bottle is like Qianlong's imperial seal. 7 seals on it, including the 6 seals Qianlong put on the Nine Dragons.The other one is the seal of "Chen Rong",which pays tribute to this great artist. Chinese liquors are also the masterpieces of Chinese brewers, paying tribute to the spirit of the craftsman. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The dragon from the "Nine Dragons" is used on the bottle. The dragon's head are made of stereometallic material. The combination of ancient paintings and metal dragons, the dragon from the two-dimensional space of ancient paintings to three-dimensional space which feels like the dragon has flown out of an ancient painting and leaped onto the paper. The head of the dragon and the golden "Chishui River" below are cleverly combined, just like a dragon spitting water in the sky. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Paper, PMMA, glass, metal SPECIFICATIONS / TECHNICAL PROPERTIES: 140mmx140mmx300mm TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-02-27 16:24:11 TEAM MEMBERS (4) : Creative Director: Yingsong Chen, Illustrator: Huandi Li, 3D: Wei Hu and Design: Huandi Li, Pan Wang IMAGE CREDITS: Yingsong Chen, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Long Hun Liquor Industry (China) Co., Ltd PROFILE: Long Hun Liquor Industry (China) Co., Ltd. is a newly established Chinese Baijiu brewing company. It is committed to promoting the spiritual pursuit of Chinese Baijiu and dragon culture. Hope to provide consumers with a high-quality and cultural value Baijiu product experience. |
| AWARD DETAILS | |
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Dragon Spirit Chinese Baijiu Packaging by Yingsong Chen is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Yingsong Chen. · Click here to register inorder to view the profile and other works by Yingsong Chen. |
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