Changbai Snow Packaging For Mineral Water by 37Design |
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| DESIGN NAME: Changbai Snow PRIMARY FUNCTION: Packaging For Mineral Water INSPIRATION: We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source. We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background. The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Nongfu Spring Changbai Mountain White Snow Natural Spring Water. Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round. A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem. We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain. Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection. OPERATION / FLOW / INTERACTION: The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting. PROJECT DURATION AND LOCATION: Nongfu Spring 2021 April launched a new product Changbai Snow FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: "Simplicity and modernity. Carefully creating an immersive sensory interactive experience." The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience. "Under existing production conditions, produce the results that best fit the design." The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 60mm x Depth 220mm x Height 220mm TAGS: Packaging Design,Beverages,Lab RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-02-25 11:30:53 TEAM MEMBERS (5) : Creative Direction： Ma Cong, Art Direction：Yang Zhen (Nongfu Spring), Design：Ma Cong, Mei Wei, Illustration：Pan Junfan and Photography：Li Jiahao IMAGE CREDITS: 37Design, 2022. |
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NAME: Nongfu Spring PROFILE: The benchmark of China’s drinking water industry Founded in 1996, Nongfu Spring is China’s largest packaging water supplier, holding the number one spot for market share and is one of the top 20 beverage companies in China. In terms of retail sales in 2019, Nongfu Spring ranks among the top three in the Chinese market for tea beverages, functional beverages and juice beverages. Natural and Healthy Philosophy and Values Since its foundation, Nongfu Spring has strictly adhered to a “natural and healthy” philosophy, never using tap water and never adding artificial minerals to its drinking water. In order to ensure a continuous supply of high-quality natural water, Nongfu Spring has a unique strategic vision and prospectively lays out ten scarce high-quality natural water sources in China, laying the foundation and ability to provide consumers with long-term natural health services and form long-term Stable competitive advantage. Based on consumer insights, Nongfu Spring has launched a series of classic slogans and marketing cases combined with Chinese culture. Natural Beauty with technology Nongfu Spring has advanced equipment level and manufacturing capabilities, strong supply chain management capabilities and strict quality assurance system. Nongfu Spring has the world's advanced drinking water production line and its high-speed aseptic filling equipment meets the Log6 sterility standard. It has low energy consumption and high-efficiency direct rail transportation capacity in the three major water sources, and its product quality assurance system covers raw materials, R&D, manufacturing and sales channels, ensuring the highest quality and sustainability of its operations. Diversified products Nongfu Spring is constantly innovating and diversifying its product offerings. In addition to drinking water, it has launched ready-to-drink tea, functional drinks, fruit juice, plant protein, coffee and other categories. Nongfu Spring is constantly innovating and diversifying its product offerings. In addition to drinking water, it has launched ready-to-drink tea, functional drinks, fruit juice, plant protein, coffee and other categories. Comprehensive national sales channels Nongfu Spring has established a comprehensive national sales channel, using big data systems to continuously improve its distribution efficiency. As of 2019, It manages more than 4,000 dealers and more than 10,000 front-line sales personnel and sales management personnel across the country through its mobile phone terminal system. It manages the distributor's inventory through a big data analysis system and strictly controls the age of product terminals to improve operational efficiency. Actively participate in and advocate for social welfare Nongfu Spring has always been actively involved in and advocating for the social welfare. Whether it is flood fighting in the Yangtze River in 1998, the 2008 Wenchuan earthquake, or the severe drought in Yunnan in 2010, Nongfu Spring does everything it can to help the people in the disaster areas. It also launched a "sunshine project" designed to help schools in poor areas improve sports facilities. "Drinking water with gratitude for sources" was created to help poor children in regions in which Nongfu Spring sources its water. Community welfare activities are our social responsibility. |
| AWARD DETAILS | |
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Changbai Snow Packaging For Mineral Water by 37design is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with 37Design. · Click here to register inorder to view the profile and other works by 37Design. |
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