Cense of Poem Incense Packing by Wei-Hsuan Liu and Hsin-Hsuan OuYang

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DESIGN DETAILS
DESIGN NAME:
Cense of Poem

PRIMARY FUNCTION:
Incense Packing

INSPIRATION:
The keyword of the design is “poetry”, in which we believe that life itself is a piece of poetry and we are all writers of our own lives. The incense itself represents the characters of the text, and the incense holder, as a counterpart, is the paper that carries the emotions which are released from the words and lines. Finally, the box binds these two materials together and makes them a complete integration. These three series in three different colors symbolize different marks that are commonly seen in our daily life. They are, comma (yellow), which means the pause and break time we always need, dash (aquamarine), which means the continuity of life, and exclamation mark (purple), which means unexpected surprise and expectation toward the upcoming future.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. The specific graphic design on each type of box goes along with the features and the taste of the smells of the incense sticks inside. Overall, with this external design, we try to deliver a mysterious and poetic image.

OPERATION / FLOW / INTERACTION:
First, to start the journey of sensory, scan the pattern and words on the box with your eyes before opening it. Then, open the lid, place the incense holder, and take out and hold the incense sticks by hand. Finally, light up the incense sticks, immerse yourself in the misty atmosphere, and enjoy the scent with your sense of smell.

PROJECT DURATION AND LOCATION:
The project started in Taichung, Taiwan in August 2022. Completed in Taichung, Taiwan in April 2023, and exhibited in Taipei, Taiwan in May 2023.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The box is made of acrylic with laser engraving.

SPECIFICATIONS / TECHNICAL PROPERTIES:
large 110mm*110mm*40mm small 70mm*70mm*55mm

TAGS:
Incense, Poetic, Fragrance, Package, Brand Identity

RESEARCH ABSTRACT:
The primary concern of our design is to conceptualize the sensory experience the users have while burning the incense. We started the research by conducting data collection and general analysis and went through the process of discussion and irritative revisions in the studio. At last, we’re able to imagine the situational atmosphere that we want users to immerse in and connect users to this abstract feeling through a combination of the presence of outer packaging and the taste of the smell.

CHALLENGE:
There are two main challenges that we have encountered. The first one is to select the elements we want to use in the products to drive the users into a specific situation while distinguishing the difference between series. And the second one is to convey and express the origin, intention, and meaning of our design to the other end through the outer packaging.

ADDED DATE:
2023-02-24 18:40:27

TEAM MEMBERS (2) :
Wei-Hsuan Liu and Hsin-Hsiu OuYang

IMAGE CREDITS:
Wei-Hsuan Liu, Photographer, 2023.
Hsin-Hsiu OuYang, Photographer, 2023.




CLIENT/STUDIO/BRAND DETAILS
NAME:
A Cense of Poem

PROFILE:
A Cense of Poem is a brand that focuses on the production of incense. Through repeated experiments, this group of people is dedicated to designing and producing fragrance products that are different from the incense of traditional type. The product users can expect a relaxing and interesting experience with the feeling of their five senses as like reading a poem. What makes the experience unique and perfect is the craftsmanship and the design intention behind these works.



NOMINATION DETAILS

Cense of Poem Incense Packing by Wei-Hsuan Liu and Hsin-Hsuan Ouyang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Cense of Poem Incense Packing by Wei-Hsuan Liu and Hsin-Hsuan Ouyang is Winner in Packaging Design Category, 2022 - 2023.



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