Spicy Shrimp Soybean Sauce Paste Packaging by Wei Li - Orange One |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Spicy Shrimp Soybean Sauce PRIMARY FUNCTION: Paste Packaging INSPIRATION: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection. OPERATION / FLOW / INTERACTION: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era. PROJECT DURATION AND LOCATION: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection. SPECIFICATIONS / TECHNICAL PROPERTIES: 75x75x255mm TAGS: Sauce, shrimp, seasoning, chili paste RESEARCH ABSTRACT: Create the most special packaging with the most basic color matching and the most original techniques. Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion Use potoshop、Adobe Illustrator software CHALLENGE: Packaging structure and packaging material ADDED DATE: 2023-02-23 07:10:59 TEAM MEMBERS (1) : Designer:Wei Li IMAGE CREDITS: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020 picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020 picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020 picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020 picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SHENZHEN ORANGE ONE ADVERTISING DESIGN CO., LTD. PROFILE: OrangeOne is a brand design organization specialized in visual design communication and promotion, focusing on food brand design, and providing customers with professional and effective brand solutions with effective brand design concepts. We always focus on brand planning, brand design, brand transformation, logo design, VI design, album design, packaging design, terminal material design, and overall brand image design and promotion |
| AWARD DETAILS | |
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Spicy Shrimp Soybean Sauce Paste Packaging by Wei Li-Orange One is Winner in Packaging Design Category, 2022 - 2023.· Read the interview with designer Wei Li - Orange One for design Spicy Shrimp Soybean Sauce here.· Press Members: Login or Register to request an exclusive interview with Wei Li - Orange One. · Click here to register inorder to view the profile and other works by Wei Li - Orange One. |
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