Ajinomoto Cec Customer Engagement Centre by Stoked Associates

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DESIGN DETAILS
DESIGN NAME:
Ajinomoto Cec

PRIMARY FUNCTION:
Customer Engagement Centre

INSPIRATION:
In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.

OPERATION / FLOW / INTERACTION:
By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.

PROJECT DURATION AND LOCATION:
The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 16880mm x Depth 9500mm x Height 3200mm

TAGS:
Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory

RESEARCH ABSTRACT:
Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.

CHALLENGE:
Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.

ADDED DATE:
2023-02-23 04:13:40

TEAM MEMBERS (6) :
Collaboration Partner: Okamura International Malaysia Sdn Bhd, Project Director: Kathy Fong, Project Lead: Stephanie Lew, Project Manager: Fregen Lim, Designer: Austin Lee and 3D Visualizer: Jimmy

IMAGE CREDITS:
Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022

PATENTS/COPYRIGHTS:
2022 All Rights Reserved. Stoked Associates

Visit the following page to learn more: https://www.stokedassociates.com/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Ajinomoto Malaysia Berhad

PROFILE:
Ajinomoto (Malaysia) Berhad (AMB) started its business operations in 1961 as AJI-NO-MOTO® distributor. It is one of the very first Japanese companies to be set up in Malaysia. AMB has since grown into a dynamic food and seasoning manufacturer, marketing diverse brand names that are trusted by Malaysians for decades, such as Rasa Sifu™, SERI-AJI®, AJI-SHIO®, TUMIX®, aminoVITAL®, PAL SWEET®, etc., as well as industrial products for both local and export markets. AMB aims to be a “Global Customer-Centric Halal Food Company” to contribute in resolving people’s food and health issues through our specialties and innovative solutions.



NOMINATION DETAILS

Ajinomoto Cec Customer Engagement Centre by Stoked Associates is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Ajinomoto Cec Customer Engagement Centre by Stoked Associates is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.



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