Showroom Exhibition by Shang Cai

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DESIGN DETAILS
DESIGN NAME:
Showroom

PRIMARY FUNCTION:
Exhibition

INSPIRATION:
The designer took inspiration from deep sea monsters and used 3D printing to create a white, giant fish fossil that runs through the entire space. The predominantly black reflective floor, black walls, and ceiling create an immersive deep sea environment. The space features a colorless environment and an intelligent stage lighting system that highlights the displayed products as the main characters, much like actors on a stage, giving them an impressive sense of value and ceremony.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is a 400-square-meter furniture showroom design project located in a large furniture mall. The designer used stage performance techniques to construct the exhibition space, achieving diverse spatial functions, including: 1.Better recognition. 2.Better display effect - the colorless space environment clearly presents the products' shape, color, and texture. 3.Flexible scene segmentation - the open design and use of adjustable lighting systems allow for the creation of flexible segmentation.

OPERATION / FLOW / INTERACTION:
The case adopts an open design. The designer uses a lighting system with adjustable color temperature, brightness, and direction to create the main and secondary relationships and scene segmentation of the space through the brightness relationship and lighting distribution of the lighting. It can easily create different space layouts and effects according to different sales purposes, making the space more flexible in function.

PROJECT DURATION AND LOCATION:
Design Time: May 2021 Completion Time: October 2021 Project Location: Yubei District, Chongqing, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The designer used 3D printing to create a massive spatial installation with a projection area of over 300 square meters and a height exceeding 5 meters. Abstract home furnishing elements such as lace, zippers, and cushions were used to decorate the spatial installation, creating visual features and conveying distinct industry characteristics.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Interior area: 400 square meters

TAGS:
Commercial Space, Lighting Design, Stage Effect

RESEARCH ABSTRACT:
1.Building the product display space with the concept of stage design, achieving a new showroom design effect through the application of color, lighting, and installation. 2.Producing large-scale spatial installations using 3D printing. 3.Through the application of a stage intelligent lighting system in a colorless environment, better showcasing the colors, shapes, and textures of the products, achieving better display results. 4.In an open space, creating different spatial layouts and effects by using the brightness relationship and lighting distribution, making the space more flexible in function.

CHALLENGE:
How to make this exhibition hall stand out and be more memorable compared to hundreds of similar exhibition halls in the shopping mall is the biggest challenge faced by the designer in terms of spatial design. In contrast to other rooms that can be defined as "showrooms";, the designer creatively constructed a stage that floats in the air, creating a unique spatial structure that not only leaves a deep impression on customers, but also prompts them to share it on social networks, helping the brand quickly gain huge exposure and popularity.

ADDED DATE:
2023-02-20 00:01:41

TEAM MEMBERS (1) :
Shang Cai

IMAGE CREDITS:
Photographer: Alan Tan

PATENTS/COPYRIGHTS:
Copyrights belong to Chongqing Shen Sheng Space Aesthetics Company

Visit the following page to learn more: http://mp.weixin.qq.com/s/AseEO5HOJoLXSpmXG8F IGA


CLIENT/STUDIO/BRAND DETAILS
NAME:
Showroom Project

PROFILE:
The client in this case is a furniture showroom located in a large furniture mall, mainly selling modern furniture from around the world. They hoped to use space design to enhance their memorability and attract more customer attention.



NOMINATION DETAILS

Showroom Exhibition by Shang Cai is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Showroom Exhibition by Shang Cai is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.



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