Bamboo Slips Liquor by Qianying Niu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Bamboo Slips PRIMARY FUNCTION: Liquor INSPIRATION: This design centers around Zen, using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together. OPERATION / FLOW / INTERACTION: Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor. PROJECT DURATION AND LOCATION: The project started in August 2022 in Paris and finished in November 2022 in Shanghai. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This design uses bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. This is also the first Chinese liquor to use a non-label design. SPECIFICATIONS / TECHNICAL PROPERTIES: 150mm*120mm*300mm TAGS: Liquor, Packaging, Liquor Packaging, Creative Packaging, Chinese Bamboo Slips, No-Label Design RESEARCH ABSTRACT: This design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience. CHALLENGE: This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. The creative challenge in this design is using bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. ADDED DATE: 2023-02-14 03:57:10 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1: Photographer Qianying Niu, Bamboo Slips Liquor, 2022. Image #2: Photographer Qianying Niu, Bamboo Slips Liquor, 2022. Image #3: Photographer Qianying Niu, Bamboo Slips Liquor, 2022. Image #4: Photographer Qianying Niu, Bamboo Slips Liquor, 2022. Image #5: Photographer Qianying Niu, Bamboo Slips Liquor, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Qianying Niu PROFILE: - |
| AWARD DETAILS | |
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Bamboo Slips Liquor by Qianying Niu is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Qianying Niu. · Click here to register inorder to view the profile and other works by Qianying Niu. |
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