Night of City Nightclub by Jeffrey Zee

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DESIGN DETAILS
DESIGN NAME:
Night of City

PRIMARY FUNCTION:
Nightclub

INSPIRATION:
Inspired by concepts of astral traveling and alternate realities, Night of City (NOC), is a manifestation of an immersive, multi-purpose nightlife entertainment concept that explores integrations and boundaries between physical and virtual dimensions through numerous technologies. Utilizing organic forms and kinetic mechanical structures, the spatial experience becomes a process of metamorphosis, while customized lighting and visual animations are choreographed to enhance all senses.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Located in the city center of Hanghou, also known as the tech hub of China, Night of City (NOC) combines various design and construction technologies, artisitic expressions, and multi-disciplinary collaborations to create transcendental experiences within the 6,300-square-meter venue. The 46 generous, avant-garde, private rooms combine live DJ, karaoke, gaming, dining and performances all within the privacy and safety of individual rooms; a crucial design consideration for the post-pandemic era.

OPERATION / FLOW / INTERACTION:
The client operation team was involved with the design back in 2020 during the preliminary concept phase. Due to the size and complexity of the project, back of house areas and specific equipment installation requirements are also carefully considered during the initial planning. Numerous mock-ups and samples were constructed and approved before final installations. At the same time, on-site and online video meetings were conducted on a weekly basis to ensure progress and quality control.

PROJECT DURATION AND LOCATION:
The design of NOC began in October 2020 in Shanghai. The construction in Hangzhou began in April 2021, and was completed and opened to public in June 2022.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Lighting and visual technologies include: kinetic lighting structure in steel, custom-made 3D curved LED panels, LED transparent screens, full spectrum programable LED light strips, high-resolution projectors, tailor-made visual art content for individual rooms. Main construction materials include: GRG glass reinforced gypsum, metallic and textured paint, patterned marble flooring, metal mesh, perforated steel panels, custom ceramic tiles, backpainted tempered glass panels, two-way mirror, etc.

SPECIFICATIONS / TECHNICAL PROPERTIES:
6364 square meters

TAGS:
futuristic, surreal, immersive, lighting, entertainment, technology, nightclub, interior design

RESEARCH ABSTRACT:
As none of the rooms were exactly the same, a lot of research went into the investigation and coordination of material feasibility and constructability for curvilinear geometries. Specific details where various lighting features and other electrical systems are embedded, were also 3D modeled and printed throughout all stages of design studies and implementation. As a result, the client team, various consultants and construction team collaborated seamlessly and completed the ambitious project.

CHALLENGE:
Due to the curvilinear design aesthetics, the project took on various challenges during the design and construction phases. While design studies and final drawings are prepared with precise 3D modeling and simulation, coordinations with consultants such as mechanical, lighting and AV were conducted on-site and online due to pandemic travel restrictions and lockdowns. Numerous testings of components and prototypes of kinetic-electrical systems were also performed to ensure manufacturing precision and safety.

ADDED DATE:
2023-02-13 05:29:59

TEAM MEMBERS (1) :


IMAGE CREDITS:
Jeffrey Zee, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
JFR Studio

PROFILE:
JFR founded by Jeffrey Zee back in 2013. JFR Studio is an inter-disciplinary design office comprises of a group of energetic and creative design professionals based in Shanghai. The boutique studio mainly engages in interior design, space planning, brand building and consulting services in the fields of commercial, hospitality and entertainment. Since its establishment, the company has completed well over hundreds of projects throughout mainland China and overseas. These projects range from high-end clubhouses, restaurants, brand exhibition halls, show flats, bars and nightclubs, brand flagship stores, boutique hotels etc. The client list includes famous domestic and international retail and hospitality groups. JFR Studio has been recognized by numerous prestigious international accolades* spanning various project typologies. While we continue to push beyond the boundaries of conventional design methodologies, our professional team assists our clients from brand positioning, integration of resources, exploring effective business models, and ultimately throughout design concept and implementation.



NOMINATION DETAILS

Night of City Nightclub by Jeffrey Zee is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Night of City Nightclub by Jeffrey Zee is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.



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