Knowledge Capsule Mobile App by Baidu Online Network Technology Beijing |
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| DESIGN NAME: Knowledge Capsule PRIMARY FUNCTION: Mobile App INSPIRATION: According to data released by the World Health Organization, about 1 billion people world wide suffer from mental health problems, yet mental health is one of the most neglected areas of public health. Most people may have psychological problems at different ages, which seriously affect their daily life, study and work. We need more professionals to scientifically intervene the mental and emotional world of patients with mental illness and carry out targeted treatment. UNIQUE PROPERTIES / PROJECT DESCRIPTION: For different psychological problems, Knowledge Capsules selects the relevant mental health content through big data and presents users with 3 minutes short videos, accurately related to the diagnosis and treatment contents of users, based on AI technology. This product makes complex mental health knowledge lively and interesting with, helping users face up to and recognize themselves scientifically. OPERATION / FLOW / INTERACTION: Capsule anthropomorphic design creates a relaxed and pleasant interactive experience for users with interaction and dialogue with AI diagnosis and treatment assistant; In the era of information explosion, this product avoids complex information screening process for users with intelligent and precise content push based on their profiles. The virtual lessons put fun in learning and supports the learning competition with other users, stimulating the learning enthusiasm. PROJECT DURATION AND LOCATION: Developed in Beijing in November 2021 and launched on 20 February 2021. |
PRODUCTION / REALIZATION TECHNOLOGY: Tag content resources: dual form of manual and AI. AI recognizes video content, extracts keyword, classifies relevant content, and then with manual review to ensure high quality content, greatly reducing labor costs. Intelligent content push: Based on the content type and viewing duration of previous consumption, AI recommends content that similar users are interested in, and adjusts it in real time according to the actual consumption behaviors. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: AI psychological counseling, Depression, Mental health RESEARCH ABSTRACT: Based on huge content ecology of Baidu and gathering experts in the psychological and other fields, this product selects 3 minutes short video through big data, which contain psychological counseling content. Users can receive diagnosis content push through AI technology accurately based on their profiles. Knowledge Capsules helps to spread mental health knowledge by making it lively and interesting and helps users make scientific interventions for mental health problems. CHALLENGE: Comparing psychological counseling knowledge to capsules, this product pushes accurate content to users intelligently and naturally to popularize mental health knowledge and let users pay attention to mental health problems. Anthropomorphic AI diagnosis and treatment assistant helps to narrow the distance with patients to be close. The learning process of virtual class is easy and comfortable. Users can compete with others to learn together while learning. ADDED DATE: 2023-02-09 03:31:35 TEAM MEMBERS (12) : Yuan Lu, Xiaoli Ping, Yujie Shi, Xiaowan Li, Yong Zhang, Xin Hu, Lu Han, Shi Ouyang, Xingyu Gu, Hao Li, Jiali Ma and Yuqin Gan IMAGE CREDITS: Baidu Online Network Technology Beijing, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Baidu Online Network Technology. Beijing PROFILE: Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow. |
| AWARD DETAILS | |
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Knowledge Capsule Mobile App by Baidu Online Network Technology Beijing is Winner in Mobile Technologies, Applications and Software Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Baidu Online Network Technology Beijing. · Click here to view the profile and other works by Baidu Online Network Technology Beijing. |
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