Meat Festival Restaurant by Chang Ming Hu

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DESIGN DETAILS
DESIGN NAME:
Meat Festival

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.

OPERATION / FLOW / INTERACTION:
This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.

PROJECT DURATION AND LOCATION:
The project started in August 2021 and finished in September 2021 in Taipei.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining. To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This is the 224 square meters restaurant.

TAGS:
Interior, Commercial, Taipei, Taiwan, AJA

RESEARCH ABSTRACT:
Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times. In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger.

CHALLENGE:
The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.

ADDED DATE:
2023-02-08 08:21:33

TEAM MEMBERS (1) :
Chang Ming Hu

IMAGE CREDITS:
Chang Ming Hu, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
AJA Architects Associates

PROFILE:
AJA Architects Associates was founded in 2014 in Taichung by Mr. Hu, Chun-Ming. Based on the architectural background, the space design is conceived. Through the plane configuration, material, and soft decoration definition, the possibility of extending multiple aspects in the limited space is extended. He has profound experience and footprints across Taiwan, Shanghai, and South East Asia. The portfolio covers types for medical, housing, business, and office purpose. The core spirit is to break away from the framework of style, and pay attention to the needs of the owners, through the professional integration of architecture, interior, landscape, home decoration and other multiple interfaces, with continuous innovation and a rigorous attitude to design and technology, so that the aesthetics and function complement each other, to provide quality and innovative space design.



NOMINATION DETAILS

Meat Festival Restaurant by Chang Ming Hu is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Meat Festival Restaurant by Chang Ming Hu is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.



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