Valley Daja Center Sales Interior Design by The Design Code Co.,Ltd |
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| DESIGN NAME: Valley Daja Center Sales PRIMARY FUNCTION: Interior Design INSPIRATION: The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle. OPERATION / FLOW / INTERACTION: As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle. PROJECT DURATION AND LOCATION: The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement. SPECIFICATIONS / TECHNICAL PROPERTIES: The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area. TAGS: Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business RESEARCH ABSTRACT: Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design. CHALLENGE: Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city. ADDED DATE: 2023-02-07 08:11:07 TEAM MEMBERS (1) : Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu IMAGE CREDITS: The Design Code Co.,Ltd, 2022. |
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NAME: The Design Code CO.,LTD PROFILE: As an advocate for the design concept of “Unbounded Design”, Jieshang Design captures the forms of spatial scenes or objects in life with keen insight, which is internalized, transformed and reflected in its works. As one of the interior design brands that brought Italian lifestyle to China earlier, Jieshang Design has engaged domestic and foreign interior designers in providing a package of design solutions including sales offices and model rooms for upscale real estate companies; and providing impressive interior design and furnishing services for those owners pursuing differentiated life quality, with many benchmark model rooms and upscale residential projects wrapped up. |
| AWARD DETAILS | |
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Valley Daja Center Sales Interior Design by The Design Code Co., Ltd is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with The Design Code Co.,Ltd. · Click here to view the profile and other works by The Design Code Co.,Ltd. |
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