Luckin 2.0 Drip Coffee Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Luckin 2.0 PRIMARY FUNCTION: Drip Coffee Packaging INSPIRATION: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf. UNIQUE PROPERTIES / PROJECT DESCRIPTION: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful. OPERATION / FLOW / INTERACTION: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products. PROJECT DURATION AND LOCATION: The project lasts 2 months, designed in Shenzhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Four color printing. Logo hot stamping of matte black. Matte silver label. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 75mm x length 110mm x height 125mm TAGS: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan. RESEARCH ABSTRACT: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality. CHALLENGE: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging. ADDED DATE: 2023-02-06 10:36:06 TEAM MEMBERS (7) : Chief Designer: Tiger Pan, Assistant Designer: Xuedan Xia, Assistant Designer: Zhiyi Jiang, Technical Support: Zhangkun Xie, Technical Support: Miaorong Lu, illustrator: Ping Yi and Project Manager: Lei Peng IMAGE CREDITS: Tiger Pan PATENTS/COPYRIGHTS: Copyrights belongs to Tiger Pan |
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| Visit the following page to learn more: http:// https://o4rx.cn/tw6Zd | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Lucky Coffee Technology (China) Co., Ltd. PROFILE: Luckin Coffee, headquartered in Xiamen, is one of the largest chain coffee brands in China. With the mission of "creating lucky moments and stimulating the desire for a better life", Luckin Coffee makes full use of the new retail model of mobile internet and big data technology, and cooperates with high-quality suppliers in various fields to create high-quality consumer experience and create lucky moments for customers. |
| AWARD DETAILS | |
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Luckin 2.0 Drip Coffee Packaging by Tiger Pan is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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