Chaos Pogo Ip Image Design by Xudong Zhang and Hao Tan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Chaos Pogo PRIMARY FUNCTION: Ip Image Design INSPIRATION: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers. Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character. OPERATION / FLOW / INTERACTION: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture. PROJECT DURATION AND LOCATION: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023. Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing |
PRODUCTION / REALIZATION TECHNOLOGY: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Pub IP, Brand Image, Mascot, WOW, Youth RESEARCH ABSTRACT: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness. CHALLENGE: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle. ADDED DATE: 2023-02-01 01:52:36 TEAM MEMBERS (1) : Xudong Zhang and Hao Tan IMAGE CREDITS: Xudong Zhang and Hao Tan, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: CHAOS POGO PROFILE: CHAOS POGO is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. |
| AWARD DETAILS | |
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Chaos Pogo Ip Image Design by Xudong Zhang and Hao Tan is Winner in Advertising, Marketing and Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Xudong Zhang and Hao Tan. · Click here to register inorder to view the profile and other works by Xudong Zhang and Hao Tan. |
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