Ludwig Lives Exhibition by Jorg Stauvermann |
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| DESIGN NAME: Ludwig Lives PRIMARY FUNCTION: Exhibition INSPIRATION: After researching and analysing late baroque or classicist culture and architecture, the idea arose to design rooms that reflect this historical atmosphere. Fabric-covered walls - like those found in Muensterland moated castles as a local reference - with many framed paintings, creaking wooden floors and selected individual pieces of furniture convey this mood of the 18th and 19th centuries. The overall design of the exhibition was made up of three building blocks: Colours, fonts and decors. UNIQUE PROPERTIES / PROJECT DESCRIPTION: With the exhibition Ludwig lebt Beethoven im Pop on the occasion of the composer's 250th birthday, the German Rock'n'Pop Museum explores obvious and surprising effects of Beethoven on our pop culture. From the 5th Symphony being sent into space or the piano piece Für Elise, to which the rubbish is picked up in Taiwan. There were also the Beatles, Accept, A Clockwork Orange, Inglorious Basterds, the Peanuts or a jar of gherkins. OPERATION / FLOW / INTERACTION: The special exhibition is aimed at visitors from all over Germany and the Netherlands who are interested in pop music and culture and people who want to gain insights into Beethoven's influence on the present. Visitors are localised via the headphones and content is played to them in sync with videos or as part of the acoustic scenography. Beethoven himself or concertgoers have their say, as do current artists and pop stars. Certain anecdotes from his life are told in a rather unconventional way. PROJECT DURATION AND LOCATION: 25 April 2021 - 03 October 2021 rock'n'popmuseum, Gronau/Germany FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The exhibition went over two floors, so that two designs were also created in terms of design. On the lower floor, historical rooms were created from a recyclable aluminium system covered with printed fabric. The upper floor was produced as a disco from a painted wooden stand system with partial printing. The interactive dance floor at the centre of the production played 25 interpretations of the 5th symphony, a different one on each square. The sound design was transported via the headphone system. SPECIFICATIONS / TECHNICAL PROPERTIES: I designed all the decors of the fabrics from scratch. The wall hangings, which seem historical at first glance, surprise with serial decors based on familiar pictograms - from social media and technical icons to computer symbols. Thus, despite their historical flair, completely up-to-date wall hangings were created that only seem to quote the past. The icons succeeded in transferring the wall hangings into today's pop culture, but the design only made it noticeable at second glance. TAGS: Exhibition design, Ludwig van Beethoven, Pop culture, Anniversary, Scenography, Museum RESEARCH ABSTRACT: Together, the museum team, curators and the design team developed the script of the spatial-thematic mapping. All areas, elements, texts, media, exhibits, dimensions, etc. were defined here. The basis was an internet platform that everyone could access and make changes to. One column of the table was reserved for the respective tasks. Coloured markings showed the current processing status. The continuously updated script thus became the most important element for the curatorial team spread all over Germany. CHALLENGE: Visitors wear headphones in the exhibition. The audio system locates the respective visitor and plays audio according to his or her position. These can be spoken texts or music, but also synchronised sound tracks from videos or acoustic effects. In this concept, different speakers navigate visitors through the exhibition and introduce upcoming passages. Overlapping sounds create an atmosphere that informs visitors and also builds tension and provides entertainment: acoustic scenography. ADDED DATE: 2023-01-27 20:42:56 TEAM MEMBERS (1) : IMAGE CREDITS: Main illustrations: Tobi Dahmen Additional illustrations: Maria Picasso i Piquer, Christoph Niemann, Dirk Uhlenbrock, Frank Hoppmann, Sarah Gorf-Roloff, Jörg Stauvermann All photos: Thorsten Schmidtkord |
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| Visit the following page to learn more: http://www.youtube.com/watch?v=7jA0jn1b0 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Jörg Stauvermann Freier Kreativdirektor PROFILE: Jörg Stauvermann works as a freelance creative director. He has lived with his family in Wyk on Föhr since 2008. He works for companies, institutions, foundations, associations and museums. Jörg Stauvermann develops concepts and visuals, designs exhibitions, creates spaces and designs books. In doing so, he always takes a quite strategic, content-related, creative and cheerful approach. He has already been awarded numerous design prizes for his work including the red dot design award, if design award, European Design Award Bronze, German Design Award. |
| AWARD DETAILS | |
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Ludwig Lives Exhibition by Jorg Stauvermann is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jorg Stauvermann. · Click here to register inorder to view the profile and other works by Jorg Stauvermann. |
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