Nutrili Supplements Branding by Cansu Dagbagli Ferreira |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Nutrili PRIMARY FUNCTION: Supplements Branding INSPIRATION: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out! Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality. OPERATION / FLOW / INTERACTION: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for. PROJECT DURATION AND LOCATION: 3 months, Istanbul & Dubai FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Techniques and methodologies: Design thinking method of Diverge&Converge Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom SPECIFICATIONS / TECHNICAL PROPERTIES: Supplement jar labels: 65 x 216 mm Collagen box: 107 x 84 x 115 mm Collagen vial label: 64 x 85 mm TAGS: supplements, vitamins, collagen, label, packaging, design RESEARCH ABSTRACT: - CHALLENGE: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group. In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area. ADDED DATE: 2023-01-23 08:55:46 TEAM MEMBERS (1) : Designer: Cansu Dagbagli Ferreira IMAGE CREDITS: Photography: Lara Zankoul + Büşra Sarıoğlu |
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| Visit the following page to learn more: https://www.cansudagbagli.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Nutrili PROFILE: Nutrili was founded in 2022 by a small team of scientists and engineers passionate about health and their desire to bring to you high quality, natural and sustainable supplements. Having worked for years on the production lines of supplements and super-food manufacturers across California inspired them to develop the tasty and sustainable supplements they always aspired to have for their communities. |
| AWARD DETAILS | |
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Nutrili Supplements Branding by Cansu Dagbagli Ferreira is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Cansu Dagbagli Ferreira. · Click here to register inorder to view the profile and other works by Cansu Dagbagli Ferreira. |
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