Gamma Private Bank by Victor Weiss |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gamma PRIMARY FUNCTION: Private Bank INSPIRATION: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project was initiated in April 2019, and was concluded in June 2020. |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial RESEARCH ABSTRACT: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen. CHALLENGE: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more. ADDED DATE: 2023-01-14 18:34:40 TEAM MEMBERS (1) : IMAGE CREDITS: Victor Weiss, 2022. |
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| Visit the following page to learn more: https://bit.ly/GAMMABANK | |||||
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NAME: Victor Weiss PROFILE: Victor Weiss is a visual branding designer. Apart from the internationally awarded studio that carries his name, Weiss is known for his many contributions to the creative segment, strong core values and well established team. Creator of the first international Visual Identity Community, (A group that carries an outstanding 42 features on Behance) also a speaker on branding workshops in South Africa, Los Angeles, Dubai, and Rio de Janeiro. Weiss believes design is one of the most powerful forces in our lives, whether or not we are aware of it. He thinks design can make companies succeed as well as bad design can contribute to failure. |
| AWARD DETAILS | |
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Gamma Private Bank by Victor Weiss is Winner in Luxury Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Victor Weiss. · Click here to register inorder to view the profile and other works by Victor Weiss. |
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