Digital Human Live Broadcasting Platform by Baidu Online Network Technology Beijing |
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| DESIGN NAME: Digital Human PRIMARY FUNCTION: Live Broadcasting Platform INSPIRATION: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness. OPERATION / FLOW / INTERACTION: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience. PROJECT DURATION AND LOCATION: Live on Baidu App in December 2022 |
PRODUCTION / REALIZATION TECHNOLOGY: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Live broadcast platform, AI anchors, Automatic live RESEARCH ABSTRACT: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions. CHALLENGE: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension. ADDED DATE: 2022-12-16 09:06:05 TEAM MEMBERS (1) : IMAGE CREDITS: Baidu Online Network Technology Beijing, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Baidu Online Network Technology. Beijing PROFILE: Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow. |
| AWARD DETAILS | |
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Digital Human Live Broadcasting Platform by Baidu Online Network Technology Beijing is Winner in Mobile Technologies, Applications and Software Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Baidu Online Network Technology Beijing. · Click here to view the profile and other works by Baidu Online Network Technology Beijing. |
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