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DESIGN DETAILS |
DESIGN NAME: Hongxinlong Tea
PRIMARY FUNCTION: Packaging
INSPIRATION: It is inspired by the Chinese culture of Chinese characters, which is a form of expression of Chinese Synthesis character. Every word is a blessing. These are all good wishes for the recipients.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a New Year gift box. It presents the extensive and profound Chinese character culture. The gift box is made of paper pulp, and the tea leaves are stamped into Chinese characters through the membrane. The packaging combines tea culture and Chinese character culture. This is an innovation for tea packaging.
OPERATION / FLOW / INTERACTION: The user first pulls off the sealing strip to open the lid and takes out four tea cakes. There are indentations on the back of the tea cake. The user can break off a small piece of the Chinese characters (tea cake) to brew when using it.
PROJECT DURATION AND LOCATION: This product was started in Shenzhen, China in March 2022, and was finished in Shenzhen, China in June 2022.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Pulp/ Stamping die
SPECIFICATIONS / TECHNICAL PROPERTIES: Width 200mm x Depth 200mm x Height 200mm
TAGS: Packaging, Tea, Gift Box
RESEARCH ABSTRACT: The Chinese Synthesis character originated in the pre-Qin period, which was called "auspicious character" and was a means for people to express their wishes. It is usually composed of more than two characters, which reflects the Chinese people's expectation of family reunion and happy life. It is also the Chinese nation's philosophy of inclusiveness, solidarity and unity.
CHALLENGE: The difficulty lies in the fit degree of tea and font Stamping die. The average weight of each serving of tea also needs to be calculated.
ADDED DATE: 2022-12-09 02:58:38
TEAM MEMBERS (1) : Shenzhen Huathink Liu Yongqing Brand Design
IMAGE CREDITS: Image: Shenzhen Huathink Design CO.,LTD
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Shenzhen Huathink Design CO.,LTD
PROFILE: Shenzhen Huathink Design CO.,LTD is a corporate image, brand, commercial real estate, urban tourism image design and communication promotion for the integration of comprehensive professional design institutions. We have conducted brand image integration and promotion design for dozens of listed companies and more than 100 large enterprises in China. For more than 10 years, we have become the first driving force for the rapid growth of many leading brands in the industry. We have created many classic cases and won many awards in design competitions at home and abroad.
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