DESIGN NAME: Mugo
PRIMARY FUNCTION: Bottled Soda Label
INSPIRATION: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
OPERATION / FLOW / INTERACTION: This is a standard bottle with twisted cap
PROJECT DURATION AND LOCATION: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
TAGS: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
RESEARCH ABSTRACT: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
CHALLENGE: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
ADDED DATE: 2022-11-06 06:28:43
TEAM MEMBERS (1) : Tanya Dunaeva
IMAGE CREDITS: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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