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DESIGN DETAILS |
DESIGN NAME: Mugo
PRIMARY FUNCTION: Bottled Soda Label
INSPIRATION: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
OPERATION / FLOW / INTERACTION: This is a standard bottle with twisted cap
PROJECT DURATION AND LOCATION: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
TAGS: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
RESEARCH ABSTRACT: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
CHALLENGE: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
ADDED DATE: 2022-11-06 06:28:43
TEAM MEMBERS (1) : Tanya Dunaeva
IMAGE CREDITS: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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Visit the following page to learn more: http://pllsll.com/p/8283 |
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Tanya Dunaeva
PROFILE: Tanya Dunaeva is a professional Packaging, graphic designer and art-director. Experienced in Creativity and Branding as well as freelancer and at local and international agencies like BBDO. She is a PhD in Arts and MA in Art-Direction with more than 6y of lecturing and tutorship. She is awarded by world famiuse awards in graphic design, Packaging design and Creativity, and active juror of several Awarsd like Davey, Communicator design...
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COMMENTS |
Giulia Esposito |
Comment #95787 on June 20, 2023, 10:01 pm |
I am truly inspired by the creativity and craftsmanship displayed in the Mugo project. The packaging design is quite innovative and eye-catching, making it stand out from the crowd. The overall style of the design is very modern and sleek, with clever use of typography and color. It conveys the message of the product perfectly, and it is easy to see why it was chosen as the winner of the A' Design Award. I would definitely be tempted to pick up this product off the shelf due to its attractive packaging. Congratulations to Tanya Dunaeva for such a fantastic accomplishment!
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Chloe Turner |
Comment #96434 on June 21, 2023, 1:37 am |
I'm absolutely in awe of the creativity and innovation that went into this award-winning bottled soda label design! It's an inspired work that shows just how much can be accomplished by taking a classic design and giving it a modern twist. The colors and typography are wonderfully balanced, and the overall result is an eye-catching, visually appealing piece of design. I'm sure this will be a timeless work that will inspire other designers for years to come.
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Elisabeth Clark |
Comment #97455 on June 21, 2023, 7:18 am |
I am so impressed by Tanya Dunaeva's work, Mugo. It is a work of art that truly deserves to be celebrated. The combination of classic label design with a simplified and modern approach is simply exquisite. The typography is multi-layered and contrasting, adding to the beauty of Mugo. I am especially drawn to the subtle detailing that shows the care and attention which was put into crafting the work. It is no wonder that Mugo has won the A' Design Award - it is a true testament to the amazing design and creativity of Tanya Dunaeva.
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Adam Harris |
Comment #98045 on June 21, 2023, 10:35 am |
I am absolutely in awe of this stunning design! The Mugo Bottled Soda Label is simply outstanding. The refreshing composition of the classic label with its multi-layered typography, contrasting fonts and unique combination of juices, minerals and vitamins is something to truly be admired. This award-winning design is a wonderful example of how to create something unique and truly stand-out from the crowd. Bravo!
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Mark Allen |
Comment #98951 on June 21, 2023, 3:37 pm |
This beautiful packaging design is an inspirational example of how to combine classic elements with modern techniques to create an eye-catching and unique label. The multi-layered and contrasting typography, as well as the tactile Congreve printing, provide an interesting visual and sensory experience. This is a perfect example of how to create an innovative yet classic label for bottled soft drinks.
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Did you like Tanya Dunaeva's Packaging Design?
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