Effortless Packaging Design by E2W Studio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Effortless PRIMARY FUNCTION: Packaging Design INSPIRATION: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics. Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits. OPERATION / FLOW / INTERACTION: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project. PROJECT DURATION AND LOCATION: The project was completed in 2021. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style. The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 52mm x Depth 52mm x Height 190mm TAGS: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate RESEARCH ABSTRACT: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system. The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization. CHALLENGE: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design. ADDED DATE: 2022-10-27 07:23:43 TEAM MEMBERS (1) : IMAGE CREDITS: N/A |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: E2W Studio PROFILE: E2W Studio is made up of young designers born in 1990s and 1995s. Today, with the gradual awakening of national consciousness, we strive to break the old shell of traditional oriental culture through modern design language, and let more young people pay attention to our own culture. At the same time, a new avant-garde perspective is established to explore more possibilities of the integration of oriental aesthetics and popular symbols, so as to empower Chinese national brands and create design works with both aesthetic and cultural force. |
| AWARD DETAILS | |
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Effortless Packaging Design by E2w Studio is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Click here to request a exclusive interview about Effortless Packaging Design from E2W Studio. · Click here to view the profile and other works by E2W Studio. |
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