Momenten Packaging Design by E2W Studio |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Momenten PRIMARY FUNCTION: Packaging Design INSPIRATION: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like. So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities. OPERATION / FLOW / INTERACTION: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking. PROJECT DURATION AND LOCATION: The project was completed in 2021. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste. SPECIFICATIONS / TECHNICAL PROPERTIES: Depth 180mm x Height 140mm TAGS: Wonderful, Vogue, Party, Happy, Open-Minded RESEARCH ABSTRACT: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes. CHALLENGE: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings. ADDED DATE: 2022-10-27 07:08:52 TEAM MEMBERS (1) : IMAGE CREDITS: N/A |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: E2W Studio PROFILE: E2W Studio is made up of young designers born in 1990s and 1995s. Today, with the gradual awakening of national consciousness, we strive to break the old shell of traditional oriental culture through modern design language, and let more young people pay attention to our own culture. At the same time, a new avant-garde perspective is established to explore more possibilities of the integration of oriental aesthetics and popular symbols, so as to empower Chinese national brands and create design works with both aesthetic and cultural force. |
| AWARD DETAILS | |
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Momenten Packaging Design by E2w Studio is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with E2W Studio. · Click here to register inorder to view the profile and other works by E2W Studio. |
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