Favly Petfood Packaging Design by Wolkendieb Design Agency |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Favly Petfood PRIMARY FUNCTION: Packaging Design INSPIRATION: Favly Petfood is a young German start-up. Sustainability, low CO2-emission, recycling, regional sourcing & processing are their core motto. The task was to show the quality and naturalness of the brand and product range, as well as to help them stand out on the pet food market with an eye-catching, unexpected packaging design and corporate image. UNIQUE PROPERTIES / PROJECT DESCRIPTION: For Favly Petfood, values like naturality, sustainability, close-production-cir OPERATION / FLOW / INTERACTION: The range features fully recyclable packaging. The company attaches great importance to quality and sustainability. The bags can be easily torn open, resealed and stored several times after the first use. PROJECT DURATION AND LOCATION: The project started in June 2022 and ended in October 2022 in Aachen/Germany. The products are available for purchase online since November 2022 and from selected resellers in Aachen since January 2023. In addition, the whole project is presented on the Wolkendieb Design agency website. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The small pouches are made of FSC certified paper with an alimentary plastic inlay. The big pouches are made of mono-plastic. These materials are designed for easy recycling. All pouches have a resealable airtight zip to ensure a longer aroma. The meat rolls are made of aluminum foil. The logo is placed vertically and serves as a quality seal. To create a visual unity through the whole range, hand-drawn illustrations and bright colors were selected. Each meat variety has its own color scheme. SPECIFICATIONS / TECHNICAL PROPERTIES: The product range consists of three pouches of different sizes and a sausage pack. The small are 130 x 200 x 70 mm, the medium, 180 x 290 x 90 mm and the big ones, 260 x 300 x 110 mm. The meat rolls are 210 x 45 x 45 mm. Different materials were used, and every one can be easily recycled. TAGS: packaging, branding, dogfood, FavlyPetfood, tasties, range, bags, recycling, WOLKENdieb, Aachen RESEARCH ABSTRACT: The market is flooded with new brands that are riding the "all-natural&qu CHALLENGE: The products had to stand out visually from the competition and attract the attention of consumers. The visual concept had to be easily adaptable to the next products the brand wants to launch in 2023. Sustainability, naturalness, high quality and fun should be in the foreground here. The biggest challenge for the creative team was the very tight timing during which the project was developed from scratch, hand in hand with the CEOs. ADDED DATE: 2022-10-24 13:28:54 TEAM MEMBERS (4) : Creative Director: Annika Reuber, Junior Art Director: Florian Beser, Art Director: Chloé Krey and Technical Artworker: Margit Jansen IMAGE CREDITS: Image #1: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur Image #2: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur Image #3: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur Image #4: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur PATENTS/COPYRIGHTS: Design Copyright: Wolkendieb Designagentur |
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| Visit the following page to learn more: https://www.wolkendieb.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: FAVLY Pet Solutions GmbH PROFILE: Favly Petfood is a new start-up from Aachen/Germany and focuses on sustainable pet food. |
| AWARD DETAILS | |
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Favly Petfood Packaging Design by Wolkendieb Design Agency is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Wolkendieb Design Agency. · Click here to register inorder to view the profile and other works by Wolkendieb Design Agency. |
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