Changsha Fundoland Entertainment Complex by Xiang Li |
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| DESIGN NAME: Changsha Fundoland PRIMARY FUNCTION: Entertainment Complex INSPIRATION: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere. OPERATION / FLOW / INTERACTION: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion. PROJECT DURATION AND LOCATION: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience. SPECIFICATIONS / TECHNICAL PROPERTIES: The project area of this project is 5000 square meters. TAGS: Entertainment Center, Interior Design, Xiang Li, xliving, China RESEARCH ABSTRACT: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd. CHALLENGE: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect. ADDED DATE: 2022-10-17 04:29:13 TEAM MEMBERS (1) : IMAGE CREDITS: SFAP |
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| Visit the following page to learn more: http://shorturl.at/fhouV | |||||
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NAME: X+Living PROFILE: X+LIVING, established in 2011 by Chinese architect Li Xiang, is an international architectural design company involved in multifield projects including retail, office, hospitality, parent-child, malls, etc. As an award-winning company, X+LIVING has always been noted by professional institutions and medias worldwide for its escher-like visuality and immersive spatial experiences. Owing to the founder Li Xiang’s academic background of architecture, each of X+LIVING’s design works adopts boundary-crossing thinking and unique formal strategy to create theatrical dreamy spaces with story-telling charms that engage the senses and provide fun. X+LIVING takes “design creates value” as the motto and insists on achieving the highest quality of design works from conceptual design to final completion. Employing bold geometries, vibrant colors and rich creativity, X+LIVING still pursues the perfect integration of artistic aesthetics and practical functions whilst never loosing the sight of business purpose. In the current rapid-changing business community filled with demanding consumers, X+LIVING has been acknowledged as a leader in commercial space design that always driven the trend of the industry with high-level design confections and received enthusiastic reception among visitors and online audiences. |
| AWARD DETAILS | |
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Changsha Fundoland Entertainment Complex by Xiang Li is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Xiang Li. · Click here to register inorder to view the profile and other works by Xiang Li. |
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