Yi Xin Distillation Chinese Highend Spirits by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yi Xin Distillation PRIMARY FUNCTION: Chinese Highend Spirits INSPIRATION: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality. UNIQUE PROPERTIES / PROJECT DESCRIPTION: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all. OPERATION / FLOW / INTERACTION: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away. PROJECT DURATION AND LOCATION: The project lasts 2 months, designed in Shenzhen and produced in Beijing. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle size: 180mm x 130mm x 285mm TAGS: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan RESEARCH ABSTRACT: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic. CHALLENGE: The dragon is a challenging part when realizing the design as the shape is quite complicated. ADDED DATE: 2022-10-05 08:46:14 TEAM MEMBERS (6) : Creative Director: Tiger Pan, Graphic Design: Jingwen Xiang, Image Editing: Juanjuan Wu, Technical Direction: Zhangkun Xie, Technical Direction: Miaorong Lu and Project Manager: Hua You IMAGE CREDITS: Tiger Pan PATENTS/COPYRIGHTS: Copyrights belong to Tiger Pan |
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| Visit the following page to learn more: https://www.behance.net/tigerpan | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beijing Shunxin Agriculture Holding Co., Ltd. PROFILE: Just like the Horoscope, every Chinese person has love for the Zodiac. Niu Lan Shan is one of China's leading liquor brands. |
| AWARD DETAILS | |
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Yi Xin Distillation Chinese Highend Spirits by Tiger Pan is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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