Zhong Yuan No. 1 Maojian Tea by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Zhong Yuan No. 1 PRIMARY FUNCTION: Maojian Tea INSPIRATION: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity. OPERATION / FLOW / INTERACTION: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away. PROJECT DURATION AND LOCATION: The project lasts 4 month, designed in Shenzhen FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product. SPECIFICATIONS / TECHNICAL PROPERTIES: Jar size: 83mm x 123mm Box size: 300mm x 130mm x 155mm TAGS: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan RESEARCH ABSTRACT: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one. CHALLENGE: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea. ADDED DATE: 2022-09-30 02:29:31 TEAM MEMBERS (5) : Creative Director: Tiger Pan, Graphic Design: Longfei Xiao, Technical Direction: Zhangkun Xie , Technical Direction: Miaorong Lu and Project Manager: Hua You IMAGE CREDITS: Tiger Pan PATENTS/COPYRIGHTS: Tiger Pan |
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| Visit the following page to learn more: https://www.behance.net/tigerpan | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Xinyang Wenxin Tea Co., Ltd PROFILE: Xinyang Wenxin Tea Co., Ltd., founded in 1992, has a designated tea garden and a tea production base of 300000 mu, with an annual production and processing capacity of 500000 kg. Through nearly 20 years of development, the company has become a provincial key leading enterprise in agricultural industrialization integrating tea garden cultivation management, preliminary production, refined processing, sales, scientific research and promotion of tea culture. |
| AWARD DETAILS | |
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Zhong Yuan No. 1 Maojian Tea by Tiger Pan is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to view the profile and other works by Tiger Pan. |
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