Dukang Liquor The Maker of Chinese Baijiu by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dukang Liquor PRIMARY FUNCTION: The Maker of Chinese Baijiu INSPIRATION: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner. OPERATION / FLOW / INTERACTION: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away. PROJECT DURATION AND LOCATION: The project lasts 4 month, designed in Shenzhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle size: 294mm x 88mm TAGS: Chinese Baijiu, wine, Bottle, High End, Tiger Pan RESEARCH ABSTRACT: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world. CHALLENGE: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language. ADDED DATE: 2022-09-29 17:17:33 TEAM MEMBERS (6) : Creative Director: Tiger Pan, Graphic Design: Xuedan Xia, Graphic Design: Zhiyi Jiang, Illustration: Jing Lee, Technical Direction: Zhangkun Xie and Project Manager: Hua You IMAGE CREDITS: Tiger Pan PATENTS/COPYRIGHTS: Tiger Pan |
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| Visit the following page to learn more: https://www.behance.net/tigerpan | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Luoyang Dukang Wine Group Co., Ltd PROFILE: Dukang Liquor is a famous liquor in Chinese history. It was first made by Dukang, the founder of liquor making in the Xia Dynasty. It has a history of more than 4000 years and is known as "tribute immortal liquor". |
| AWARD DETAILS | |
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Dukang Liquor The Maker of Chinese Baijiu by Tiger Pan is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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