Yep Collagen Product by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yep PRIMARY FUNCTION: Collagen Product INSPIRATION: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them. UNIQUE PROPERTIES / PROJECT DESCRIPTION: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society. OPERATION / FLOW / INTERACTION: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. PROJECT DURATION AND LOCATION: The project lasts 3 months, designed in Shenzhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin. SPECIFICATIONS / TECHNICAL PROPERTIES: Box, 170mm x100mm x186mm Bottle, 90mm x30mm TAGS: collagen, pink, package, health, health products, Tiger Pan RESEARCH ABSTRACT: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep. CHALLENGE: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them. ADDED DATE: 2022-09-29 16:14:04 TEAM MEMBERS (5) : Chief Designer: Tiger Pan, Illustrator: Ping Yi, Technical Support: Zhangkun Xie, Image Editing: Juanjuan Wu and Project Manager: Hua You IMAGE CREDITS: Tiger Pan |
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| Visit the following page to learn more: https://www.tigerpan.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: By-Health Co., Ltd. PROFILE: BY-HEALTH was founded in October 1995. In 2002, BY-HEALTH systematically introduced dietary nutritional supplements into the non-direct sales field in China, and rapidly grew into a leading brand and benchmarking enterprise of dietary nutritional supplements in China. By-Health implements a scientific nutrition strategy, relying on modern Nutrition Science has established a comprehensive scientific system of dietary nutritional supplements; joined hands with global frontier scientific research forces, continued to carry out scientific nutrition and nutritional intervention research on chronic diseases, and created the ultimate scientific nutritional product power with the ultimate scientific spirit. |
| AWARD DETAILS | |
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Yep Collagen Product by Tiger Pan is Winner in Packaging Design Category, 2022 - 2023.· Read the interview with designer Tiger Pan for design Yep here.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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