Liang Bai Kai Drinking Water by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Liang Bai Kai PRIMARY FUNCTION: Drinking Water INSPIRATION: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC. OPERATION / FLOW / INTERACTION: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic. PROJECT DURATION AND LOCATION: The project lasts 5 months, designed in Shenzhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface. SPECIFICATIONS / TECHNICAL PROPERTIES: height 313mm x diameter 76.5mm TAGS: water, Chinese water, bottle, package, label-less RESEARCH ABSTRACT: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts. CHALLENGE: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing. ADDED DATE: 2022-09-29 15:36:33 TEAM MEMBERS (8) : Chief Designer: Tiger Pan, Assistant Designer: Xuedan Xia, Technical Support: Zhangkun Xie , Technical Support: Miaorong Lu, Illustrator: Ping Yi, 3D Renderer: Yuling Zhu, Video Editing: Chao Ma and Project Manager: Hua You IMAGE CREDITS: Tiger Pan |
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| Visit the following page to learn more: http://www.tigerpan.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Jinmailang Beverage Co., Ltd PROFILE: Jinmailang Noodles Co., Ltd. was established in 1994 and is a national key leading enterprise in agricultural industrialization. It is a modern large-scale comprehensive food enterprise group integrating production, sales and research and development. Its products cover instant noodles, dried noodles, flour, drinks, etc. Headquartered in Xingtai City, Hebei Province. |
| AWARD DETAILS | |
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Liang Bai Kai Drinking Water by Tiger Pan is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to view the profile and other works by Tiger Pan. |
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