Six Great God Beast Cultural and Creative Product by Lu Zhao |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Six Great God Beast PRIMARY FUNCTION: Cultural and Creative Product INSPIRATION: Inspired by the "Stone Elephant Road" in Nanjing's Purple Mountain, Haechi includes an elephant, horse, lion, an imaginary animal, a unicorn and a camel. On the basis of retaining the original image, the different features and personified expressions of the vivid image of each god and beast are endowed, and the elements such as Yunjin of Nanjing traditional culture are integrated as decorative graphics, so that the traditional elements are integrated with the trend of grotesque. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Inspired by the "Stone Elephant Road" of Purple Mountain in Nanjing, we designed a set of cute hand-made toys with the image of god and beast. Select a representative color for each divine animal to be extended, and combine the culture of Purple Mountain as a decorative design cultural and creative product. OPERATION / FLOW / INTERACTION: The operation process of the magic beast toy: there will be a transparent acrylic packaging, can clearly see the image of the magic beast. The packing is of pull-out type, which can not only take out the toy, but also fix the position of the toy during transportation. This form of packaging production cost is also low, at the same time, the god beast can not only be used as ornaments, but also can be placed anywhere in life, meaning good peace. Will also develop God beast assembled toys, with the existing basic image, extension is very rich. PROJECT DURATION AND LOCATION: The project started in Dalian in January 2022 and was completed in Dalian in May 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Handmade toys are made of PU resin, which can better restore the shape and color of toys, so as to bring better visual experience to buyers. The advanced resin of the material has strong molding ability and strong expression of details. For visual presentation, 3D software is used for rendering and 3D printing. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: cultural and creative product、culture、 RESEARCH ABSTRACT: In China's nanjing "Shi Xiang road" god beast for design inspiration, selected the six god beast in the image as the basis, keep the basic characteristics of the stone sculpture, on the basis of exaggeration and distortion, into the Chinese traditional culture elements, and combining with the local intangible cultural heritage, let god beast image more with local cultural characteristics. Also research the local culture, folk customs, such as people of faith, god beast toys for all people, we are also told the crowd to hand do toy preferences to do a thorough research and investigation and the corresponding conclusion, most people love, affinity and lovely toy hand do love bright color is more abundant and auspicious meaning, so that they would have the urge to buy. CHALLENGE: On the historical level, the selected theme is about traditional Chinese culture, which needs very rich research, so as to accurately express cultural creativity. At the same time to take into account the traditional Chinese culture, preserve the basis of cultural relics is hereby, can not lose recognition. On the social level, trendy toys are becoming more and more popular. It is difficult to make a difference, while taking into account the aesthetic taste of all kinds of people. At the same time, it also needs to retain the characteristics of traditional culture, so that young people will have the desire to buy, so it is a new expression of traditional culture. ADDED DATE: 2022-09-27 13:58:17 TEAM MEMBERS (1) : IMAGE CREDITS: Lu Zhao, 2022. |
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| AWARD DETAILS | |
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Six Great God Beast Cultural and Creative Product by Lu Zhao is Winner in Cultural Heritage and Culture Industry Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Lu Zhao. · Click here to register inorder to view the profile and other works by Lu Zhao. |
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