New Year's Red Envelopes Packaging by CCB Fintech Co., Ltd. |
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| DESIGN NAME: New Year's Red Envelopes PRIMARY FUNCTION: Packaging INSPIRATION: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The New Year's theme "Lishifeng" OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1. Background check and research 2. Identify creative concepts and think about creative points 3. Compose and sketch 4. Complete the creation through computer design software SPECIFICATIONS / TECHNICAL PROPERTIES: Specifications: electronic image format Size: 180 * 90mm TAGS: Red envelopes, New Year's, Chinese, auspicious, luck RESEARCH ABSTRACT: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings. CHALLENGE: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year. The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time. 2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth. The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines&quo ADDED DATE: 2022-09-26 09:39:33 TEAM MEMBERS (1) : Chen Lei,Shusheng Liu IMAGE CREDITS: CCB Fintech Co., Ltd., 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: China Construction Bank Corporation PROFILE: China Construction Bank Corporation, is a leading large-scale commercial bank in China.The Bank provides customers with comprehensive financial services. With 14,741 banking outlets and 349,671 staff members, the Bank serves hundreds of millions of personal and corporate customers. |
| AWARD DETAILS | |
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New Year's Red Envelopes Packaging by Ccb Fintech Co., Ltd is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with CCB Fintech Co., Ltd.. · Click here to register inorder to view the profile and other works by CCB Fintech Co., Ltd.. |
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