Huanghelou Beer Packaging by Jin Zhang

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DESIGN DETAILS
DESIGN NAME:
Huanghelou

PRIMARY FUNCTION:
Beer Packaging

INSPIRATION:
Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.

OPERATION / FLOW / INTERACTION:
No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.

PROJECT DURATION AND LOCATION:
The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 65mm x Depth 65mm x Height 115mm

TAGS:
Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China

RESEARCH ABSTRACT:
This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.

CHALLENGE:
The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.

ADDED DATE:
2022-09-26 05:45:29

TEAM MEMBERS (1) :


IMAGE CREDITS:
Jin Zhang, 2022.

PATENTS/COPYRIGHTS:
The intellectual property/patents/copyrights belongs to Yellow Crane Tower

Visit the following page to learn more: https://njxyn.zcool.com.cn/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Huanghelou

PROFILE:
The Yellow Crane Tower, located in Wuhan, Hubei Province, is a landmark building in Wuhan; It was built in the second year of Wu Huangwu (223) of the Three Kingdoms and rebuilt in 1985. Since ancient times, it has been reputed as the "World's Wonderful Scenery". It is the first of the "Ten Great Sceneries of Wuhan", one of the "Four Famous Buildings in Ancient China", and one of the "Ten Famous Historic and Cultural Buildings in China". It is also known as the "World's First Building".



NOMINATION DETAILS

Huanghelou Beer Packaging by Jin Zhang is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Huanghelou Beer Packaging by Jin Zhang is Winner in Packaging Design Category, 2022 - 2023.



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COMMENTS
Giulia Esposito Comment #95691 on June 20, 2023, 9:29 pm
I'm so impressed by Jin Zhang's Huanghelou Beer Packaging design! The combination of vibrant colors and modern typography is both eye-catching and stylish. The sleek design stands out and makes the packaging look professional and modern. The overall design is a great example of how to create an attractive and effective packaging design. I'm in awe of Jin Zhang's success and applaud their achievement in winning the A' Design Award in the Packaging Design category.
Chloe Turner Comment #96360 on June 21, 2023, 1:13 am
I'm absolutely in awe of this beautiful beer packaging design. The designer has perfectly captured the essence of the three towns of Wuhan, and the colors, textures, and motifs feel like they are taken right out of the city itself. The attention to detail is remarkable, with each symbol and shape playing an important part in conveying the unique characteristics of the three towns. The craftsmanship is second to none, and the packaging truly stands out for its creative use of elements to create a stunning visual. I'm so glad that this work has been recognized with the A' Design Award, as it is a testament to the designer's dedication and hard work.
Elisabeth Clark Comment #97365 on June 21, 2023, 6:48 am
I'm truly inspired by Jin Zhang's design of the Huanghelou beer packaging. Their work is an excellent example of how to represent a city and its culture in a creative and meaningful way. By exploring the city's most representative elements, such as landmark buildings, cultural characteristics, and urban accumulation, Jin Zhang was able to capture the essence of Wuhan in a visually stunning design. This is a tremendous accomplishment and a great example of how good design can be used to capture the spirit of a city. Congratulations Jin Zhang on your success in winning the A' Design Award!
Adam Harris Comment #97976 on June 21, 2023, 10:12 am
This work is simply outstanding! The combination of vibrant green and mysterious purple in the packaging design is so eye-catching and visually pleasing. The research behind the design is impressive, with the designers having explored the most representative elements of the city from landmark buildings to cultural characteristics, urban accumulation and future development. The trade-offs and integration of the elements of Wuhan's three towns is also remarkable and makes the elements look like a harmonious whole. This work is a great example of good design and a deserving winner of the A' Design Award.
Mark Allen Comment #98863 on June 21, 2023, 3:08 pm
This award-winning beer packaging design beautifully captures the essence of the city it was made for. Its clever use of colors to represent vibrancy and energy is both eye-catching and charming. The designer was able to successfully integrate the elements of the three towns harmoniously, making it a unique and memorable package design. Congratulations!

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