Huanghelou Beer Packaging by Jin Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Huanghelou PRIMARY FUNCTION: Beer Packaging INSPIRATION: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively. OPERATION / FLOW / INTERACTION: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products. PROJECT DURATION AND LOCATION: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 65mm x Depth 65mm x Height 115mm TAGS: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China RESEARCH ABSTRACT: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it. CHALLENGE: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation. ADDED DATE: 2022-09-26 05:45:29 TEAM MEMBERS (1) : IMAGE CREDITS: Jin Zhang, 2022. PATENTS/COPYRIGHTS: The intellectual property/patents/copyrights belongs to Yellow Crane Tower |
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| Visit the following page to learn more: https://njxyn.zcool.com.cn/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Huanghelou PROFILE: The Yellow Crane Tower, located in Wuhan, Hubei Province, is a landmark building in Wuhan; It was built in the second year of Wu Huangwu (223) of the Three Kingdoms and rebuilt in 1985. Since ancient times, it has been reputed as the "World's Wonderful Scenery". It is the first of the "Ten Great Sceneries of Wuhan", one of the "Four Famous Buildings in Ancient China", and one of the "Ten Famous Historic and Cultural Buildings in China". It is also known as the "World's First Building". |
| AWARD DETAILS | |
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Huanghelou Beer Packaging by Jin Zhang is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jin Zhang. · Click here to register inorder to view the profile and other works by Jin Zhang. |
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