Nikasi White Beer Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Nikasi PRIMARY FUNCTION: White Beer Packaging INSPIRATION: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand. OPERATION / FLOW / INTERACTION: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors. PROJECT DURATION AND LOCATION: 2021 September to 2022 August FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 63mm x Depth 63mm x Height 225mm TAGS: beer, Sumerian civilization, white beer, package, Tiger Pan RESEARCH ABSTRACT: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential. CHALLENGE: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production. ADDED DATE: 2022-09-26 02:02:47 TEAM MEMBERS (5) : Chief Designer: Tiger Pan, Technical Support: Zhangkun Xie, Technical Support: Miaorong Lu, Image Editing: Juanjuan Wu and Project Manager: Hua You IMAGE CREDITS: Tiger Pan PATENTS/COPYRIGHTS: Tiger Pan |
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| Visit the following page to learn more: https://www.behance.net/tigerpan | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Tsingtao Brewery Co., Ltd. PROFILE: Tsingtao Beer is produced by Tsingtao Brewery Co., Ltd. The predecessor of the company is the state-owned Tsingtao Brewery, which was established as a joint venture by British and German businessmen in 1903. It is one of the earliest beer production enterprises. Official sponsor of the 2008 Beijing Olympic Games, among the top 500 brands in the world.Tsingtao Beer is brewed from highquality barley, rice, firstclass hops and Laoshan mineral water with moderate hardness, clean and delicious. The original wort concentration is twelve degrees, and the alcohol content is 3.5-4%. The wine is clear and transparent, pale yellow, and the foam is clean, delicate and lasting. |
| AWARD DETAILS | |
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Nikasi White Beer Packaging by Tiger Pan is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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