Low-Carbon Life Software by CCB Fintech Co., Ltd.

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DESIGN DETAILS
DESIGN NAME:
Low-Carbon Life

PRIMARY FUNCTION:
Software

INSPIRATION:
1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly. 2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment 3. Based on real life, build an immersive exp

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.

OPERATION / FLOW / INTERACTION:
1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities. 2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts.

PROJECT DURATION AND LOCATION:
PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.

PRODUCTION / REALIZATION TECHNOLOGY:
1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen 2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This design is made with Sketch. it is based on iPhone X(1125px x 2436px)

TAGS:
Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games

RESEARCH ABSTRACT:
The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.

CHALLENGE:
How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.

ADDED DATE:
2022-09-23 08:04:04

TEAM MEMBERS (4) :
Designer: Wending Zuo, Designer: Hui Chen, Designer: Jinrong Zhu and Creative direction: Shusheng Liu

IMAGE CREDITS:
CCB Fintech Co., Ltd., 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
China Construction Bank Corporation

PROFILE:
China Construction Bank Corporation, is a leading large-scale commercial bank in China.The Bank provides customers with comprehensive financial services. With 14,741 banking outlets and 349,671 staff members, the Bank serves hundreds of millions of personal and corporate customers.



NOMINATION DETAILS

Low-carbon Life Software by Ccb Fintech Co., Ltd is a Nominee in Sustainable Products, Projects and Green Design Category.

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AWARD DETAILS

Low-carbon Life Software by Ccb Fintech Co., Ltd is Winner in Sustainable Products, Projects and Green Design Category, 2022 - 2023.



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