Rivalta Wine Packaging by Ximena Ureta |
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| DESIGN NAME: Rivalta PRIMARY FUNCTION: Wine Packaging INSPIRATION: Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines. Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains. OPERATION / FLOW / INTERACTION: This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others. PROJECT DURATION AND LOCATION: Rivalta was launched in June 2022 in Chile as the first market. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr. The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief. The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors. SPECIFICATIONS / TECHNICAL PROPERTIES: The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light. Bordeaux label dimension: 4.7cm x 16.7 cm. Back label dimension: 11.7cm x 8.4cm. Tin capsule printed in two colors. TAGS: Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema. RESEARCH ABSTRACT: The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result. CHALLENGE: The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated. ADDED DATE: 2022-09-22 22:55:17 TEAM MEMBERS (1) : Art direction and design: Ximena Ureta. IMAGE CREDITS: Image #1, #2, #3, #4: Jorge Brantmayer. Image #5: Ronald Caro. |
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NAME: Santa Ema PROFILE: The beginnings of Santa Ema go back to the beginning of the 20th century, when Mr. Pedro Pavone Voglino, an Italian immigrant, sportsman and businessman, discovered a Terroir on Isla de Maipo where our headquarters are still located today. The founder, together with his son Félix Pavone Arbea, a great entrepreneur and visionary, started the wine company Vinos Santa Ema in 1956. Providing it with an advanced industrial infrastructure for the development and management of high-quality bottled wines. From then on, Santa Ema opened up to Chile and the world, beginning its exports, in a solid and uninterrupted growth process, which today reaches more than 30 destination countries in the hands of the third and fourth generation of the family. |
| AWARD DETAILS | |
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Rivalta Wine Packaging by Ximena Ureta is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Ximena Ureta. · Click here to view the profile and other works by Ximena Ureta. |
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