Qingjiu Packaging by Shenzhen Jinjia New Smart-pkg Co., Ltd |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Qingjiu PRIMARY FUNCTION: Packaging INSPIRATION: Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman. OPERATION / FLOW / INTERACTION: Open the package from the front and unscrew the bottle cap, bringing consumers a different experience. PROJECT DURATION AND LOCATION: The project will be started in Shenzhen in April 2022, completed in August 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle is made of glass and the packaging is foil stamped. SPECIFICATIONS / TECHNICAL PROPERTIES: The box is 300mm high, 120mm long and 115mm wide. TAGS: Women, whisky, bionic, elegant, packaging RESEARCH ABSTRACT: This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market. CHALLENGE: The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience. ADDED DATE: 2022-09-16 09:14:23 TEAM MEMBERS (6) : Chairman:Huang Hua, General Manager:Yang Mingyu, Design Manager:Xie Yi, Designer:Lang Xuejiang, three-dimensional:Wu Junjuan and Designer:Cheng Tiansheng IMAGE CREDITS: Shenzhen Jinjia New Smart-pkg Co., Ltd, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Jinjia new Smartpackaging co.,Ltd PROFILE: Shenzhen Jinjia New Intelligent Packaging Co., Ltd. (hereinafter referred to as "intelligent packaging") was established in 2015 with a registered capital of 100 million yuan. Intelligent packaging is a platform company for Jinjia Group to enter the whole industrial chain of social printing and packaging. To provide professional and competitive packaging products for customers in industries such as tobacco and wine, consumer electronics, cosmetics, customized gifts, cultural and creative industries, use Internet+Internet of Things and other technologies to create new overall digital marketing solutions for products, and continue to enhance brand value for customers through smart packaging. |
| AWARD DETAILS | |
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Qingjiu Packaging by Shenzhen Jinjia New Smart-pkg Co., Ltd is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Shenzhen Jinjia New Smart-pkg Co., Ltd. · Click here to register inorder to view the profile and other works by Shenzhen Jinjia New Smart-pkg Co., Ltd. |
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