Spot On Interactive Light Installation by Responsive Spaces and Michael Holzer |
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| DESIGN NAME: Spot On PRIMARY FUNCTION: Interactive Light Installation INSPIRATION: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows. WE. LOVE. LINZ. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born. OPERATION / FLOW / INTERACTION: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window. PROJECT DURATION AND LOCATION: Since August 2021 in Linz FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted. The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone. The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. SPECIFICATIONS / TECHNICAL PROPERTIES: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth. TAGS: interactive installation, light installation, mobile interface, shop window, art installation, digital installation RESEARCH ABSTRACT: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach. CHALLENGE: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages. ADDED DATE: 2022-09-15 09:59:19 TEAM MEMBERS (7) : Creative Lead: Markus Pargfrieder, Design Lead: Michael Holzer, Projectmanager: Nazila Shamsizadeh, Development: Katharina Mayrhofer, Development: Martin Zeplichal, Development: Julian Reil and Web-Development & -Design: Andrea Maderthaner IMAGE CREDITS: Photo Credits: Responsive Spaces Video Credits: Eyup Kus |
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| Visit the following page to learn more: http://bit.ly/3xqbS4S | |||||
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NAME: Creative Region / City of Linz PROFILE: Creativity is the mother of all innovations. New ideas are born from it. Excellent products are created with it. Growth is triggered by it. The Creative Region brings together what will make Upper Austria strong and innovative tomorrow. We inspire, initiate and network ideas, people and companies. We support entrepreneurs who want to create outstanding products and services. We advise, accompany and coach all those who want to push the boundaries of what is possible in the future. Cause Creativity matters. |
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