Happy Petty Pet Food Packaging by Luo Heng |
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| DESIGN NAME: Happy Petty PRIMARY FUNCTION: Pet Food Packaging INSPIRATION: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in Shenzhen in June 2021 and the design was completed in December 2022 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg TAGS: Cat Food, Pet, Happy Petty RESEARCH ABSTRACT: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification. Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. CHALLENGE: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design. We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. ADDED DATE: 2022-09-13 09:28:55 TEAM MEMBERS (6) : Design Director, Luo Heng, Illustrator, Li Shuangshuang/ Xiao Liping, 3D Designer and Wan Shiwei/Wang Zhangjian IMAGE CREDITS: Copyright：Shenzhen Megacombine Technology Co., Ltd PATENTS/COPYRIGHTS: Copyright：Shenzhen Megacombine Technology Co., Ltd |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Megacombine Technology Co., Ltd PROFILE: Shenzhen Megacombine Technology Co., Ltd was founded in 2009, and the group currently numbers more than 3,000 people. Accessory manufacturer authorized by Apple and Microsoft; certified as a national high-tech enterprise. Since 2015, we have entered the beauty market in various households and have 15 general agent brands by the end of 2019. More than 5,000 stores are available for direct supply channels offline nationwide; 67 channels involving zero business (B2C) online. It is a composite enterprise integrating cross-border supply chain service, brand operation, channel distribution, and general agent private brand. |
| AWARD DETAILS | |
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Happy Petty Pet Food Packaging by Luo Heng is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Luo Heng. · Click here to register inorder to view the profile and other works by Luo Heng. |
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