Poly Hankou Mark Sales Center by Yirong Yang

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DESIGN DETAILS
DESIGN NAME:
Poly Hankou Mark

PRIMARY FUNCTION:
Sales Center

INSPIRATION:
Inspired by the artistic dialogue between ancient and modern times, the designer strives to continue the aesthetic elements of the local architecture in silhouette form. By combining the elegant temperament and aesthetic essence of international luxury brands, the designer works to infuse the urban spirit of fashion, elegance, and modernity into the space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The designer transforms the social circle's positioning into a concrete symbol, extracting visual elements from "modern classic" characteristics. The philosophy of simplicity and elegance and exquisite details are integrated into the sales center, allowing visitors to be immersed in the imagination of urban life and aesthetic experience.

OPERATION / FLOW / INTERACTION:
Following the guide line, visitors will walk along a passage with contrast between light and shade, which connects the old shadow of the building and the new trend of the city. The designer deconstructs and connects gemstones and color genes, creating a beautiful visual image of hollow art lighting interlocking with each other. The wired glass frames the city's bustling image in a hazy manner, continuing the beauty of local architecture through silhouette.

PROJECT DURATION AND LOCATION:
The project is located in Hankou, Wuhan, China and completed in 2021.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
An artistic ambience is created in the reception hall by virtue of star totems with affluent metal materials and rich shapes, together with the shadow of crystal lighting and the silhouettes of architecture. The steel ceiling with inky mirror reflects the epitome of city, integrates the classic culture from the luxury brand and highlights the modernist style.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Project Area: 722 square meters

TAGS:
Yirong Yang, Aesthetic Experience, Hankou, Urban Culture, Sales Center

RESEARCH ABSTRACT:
Since ancient times, Hankou has been praised as "the first prosperous place in Chu State. Due to its docks culture and commercial ports, it boasts great competitiveness both at home and aboard. Hankou culture we feel comes from the surging river, flowing through thriving past to modern urban life. The project site's cultural vein, which is a fusion of China and the West, is integrated into the space by using a stylish, elegant, and modern bright-line approach, creating an appealing atmosphere.

CHALLENGE:
The core design of this project lies on the effective connection between living environment and city, showing further pursuit for lifestyle and quality of life. Starting with the positioning of the product's style, the designer creates a new urban space where history, culture and spiritual civilization meet. By integrating the essence of the local and carrying the modernity, the designer wishes to awaken people's deep knowledge and inner identity of urban culture in a new experience of elegance.

ADDED DATE:
2022-09-09 11:39:56

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photographer Feng Jian

Visit the following page to learn more: http://bit.ly/3LA0OIf


CLIENT/STUDIO/BRAND DETAILS
NAME:
Poly (Wuhan) Real Estate Development Co., Ltd.

PROFILE:
Based on real estate investment and development, asset operation, capital operation, the company strives to provide comprehensive services based on the industry ecosystem. In 2022, Poly Development Holdings was ranked 190th in the world by Forbes and TOP 3 industry leading brand



NOMINATION DETAILS

Poly Hankou Mark Sales Center by Yirong Yang is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Poly Hankou Mark Sales Center by Yirong Yang is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.



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