Mizone Mystery Beverage by Blackandgold Design (Shanghai) Co., Ltd. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mizone Mystery PRIMARY FUNCTION: Beverage INSPIRATION: Blind box is popular in China and young consumers indulge in it. The uncertainty of blind box can arouse consumers' curisority. Thus, the team gets inspired by blind box and creates an iconic question mark on the back of panel to draw consumers' attention. Besides, the team takes the mysterious polar light as design theme to explain the idea of Mystery. The blue and green aurora stretches in the dark night sky. The gorgeous aurora reflects on the cooling iceberg. Consumers seem to be immersed under the splendid aurora, feel the double refreshing feeling from taste and visual, and dispel the heat and boredom of late summer. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Follow the success of 2022 spring and summer limited edition, Mizone launches the limited mystery flavor at the end of summer. Inspired by the mysterious and refreshing aurora, it brings surprise to consumers and gets engaged with them. OPERATION / FLOW / INTERACTION: To stand out among products only with big question marks on them, it is important to create a mysterious theme for packaging that can attract consumers. Therefore, the idea of polar light comes to mind. The mysterious and changeable polar light is attractive to Chinese consumers and remind them of the world of ice and snow in summer. PROJECT DURATION AND LOCATION: Project starts in February, 2022 and launches in July, 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: PET bottle covered with shrink film SPECIFICATIONS / TECHNICAL PROPERTIES: Width 7cm x Height 21cm TAGS: Packaging, limited edition, mystery flavor, China RESEARCH ABSTRACT: During the early stage of project, the team realizes that question mark is an unavoidable design code for blind box or mystery flavor products. Therefore, its packaging should contain this element. To stand out among market, it is important to create a mysterious theme for packaging that can attract consumers and encourage them to post it online. After brainstorming, the team chooses polar light to represent Mizone's mystery. It brings not only mystery but also a sense of refreshing in hot summer. CHALLENGE: The main challenge is Mizone has its design principle that front and back panels should be consistent. In this project, the team breaks Mizone’s design principle to make the mystery idea more clear. A big & bold question mark is presented on back of panel which arouses the endless curiosity. ADDED DATE: 2022-08-02 08:33:01 TEAM MEMBERS (6) : Creative Director: Yang LI, Designer: Yu KANG, Designer: Tiantian JIANG, Designer: Bo WANG, Account Management: Yufan WANG and 3D rendering: Lei HUANG IMAGE CREDITS: Blackandgold Design (Shanghai) Co., Ltd., 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Danone PROFILE: Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. |
| AWARD DETAILS | |
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Mizone Mystery Beverage by Blackandgold Design (shanghai) Co., Ltd is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Blackandgold Design (Shanghai) Co., Ltd.. · Click here to register inorder to view the profile and other works by Blackandgold Design (Shanghai) Co., Ltd.. |
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