DESIGN NAME: Or Atelier
PRIMARY FUNCTION: Retail Space
INSPIRATION: OR's space design doesn't follow contemporary trend with rapid changes or popular color of different seasons, but is inspired by the pioneer of European architecture - ancient Greek architecture. Seamlessly blending eastern aesthetics and western techniques, our designers remove redundancy and complexity wherever possible, constantly search for the perfect balance between straightest lines and smoothest circles, and finally endow the space with quiet beauty in the understated.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: OR means option right. It represents originality, freedom, breakthrough and applicability. OR is not only a multi-brands fashion store, but also an incubator for cutting-edge designers. Advocating the spirts of independent aesthetics and self-maintaining, OR integrates entertainment, commerce, contemporary art and culture and other resources to define a fashionable lifestyle with extraordinary experiences and constant values.
OPERATION / FLOW / INTERACTION: Bronze sofa and turquoise stone highlighted from the overall wood color scheme, impart positive vibes to the space, and elaborate a breath of exquisite elegance. While the display counters are made of stainless steel, the fabric sofa and other soft materials create a gentle touch. While marble meets suede to create tension, the naturally formed texture on the former and customized pattern on the latter connect the nature and manmade.
PROJECT DURATION AND LOCATION: The project started in December 2021 in Chongqing and finished in January 2022 in Starlight 68Plaza,Chongqing.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: Drawing on the graceful structure of Greek column, the most prominent element in ancient Greek architecture, we form a winding movement line, so that everyone could customize his/her movement line and continue to explore and discover by himself/herself. Square and circle, twists and turns, endow the space with endless changes. Wood columns not only convey oriental elegance in color, but also inherit classical European-style structure.
SPECIFICATIONS / TECHNICAL PROPERTIES: The wall-covering material - yellow travertine, contrasted with turquoise stone used for store facade and cashier embellished with deep and shallow white contexts, interprets the close relationship between green mountain and hill stones, displaying natural beauty and restrained elegance of luxury. A serene and minimal ambience is offered by a soothing color palette filled with plenty of pale timber and muted browns.
TAGS: Originality, Freedom, Breakthrough, Applicability, Independent
RESEARCH ABSTRACT: OR looks for new expression ways which fit today's trends, with the younger design language, balance the commercial demands of clothing culture and experiential consumption, to create a unique multi-brands fashion store.
CHALLENGE: How to balance the commercial demands of clothing culture and experiential consumption, to create a unique multi-brands fashion store.
How to distinguish itself from intensely competitive Chongqing's fashion market.
ADDED DATE: 2022-07-07 12:24:22
TEAM MEMBERS (1) :
IMAGE CREDITS: INSPACE, 2022
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